【旅游文旅报告】2024年全球旅游趋势（英）.docx

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1、ForwardKeysFC)RWARDKEYSDESTINATIONINSIGHTSG1.OBA1.TRAVE1.TRENDS2023哽ForwardKeysThedataincludedinthisdocumentisaccurateaccordingtoForwardKeys*marketresearchdatabaseasof26thSeptember2023.ForwardKeys.2023.AllRightsReserved.ForewordIn2023,manydestinationsandtravelbusinessesremainedfocusedonrecoverypost-

2、COVID-19.Thespeedofthatrecoveryhasvariedbyregion,butbytheendof2024,itwillbecomplete,evenforthosecountriesthatliftedtravelrestrictionsmostrecently.Thisbringsdestinationsbacktotheissuestheyweredealingwithpre-pandemic.Wheredotheywanttogowithtourism?Whattypeoftourism?Forwhatpurpose?Butwhilethequestionsp

3、ersist,thecontexthaschanged,shapedbygeopoliticalevents,technologicaladvancesandrisingconcernsaboutsustainability.Growthatallcostsisnolongerviable.Destinationsandtravelbusinessesneedtofocusonnewmodelsoftourismwhicharesocially,economicallyandenvironmentallyresponsible.Inthiscontext,accesstoaccurate,ti

4、melyandgranulartraveldataisinvaluabletosuccess.Astheindustryleaderincomprehensiveglobalairtravelintelligence,ForwardKeysispleasedtosharethisreport,whichanalysestheevolvingpatternsofglobaltourismandchangingtravellerbehavioursthatareemergingthrough2023.Wehopeitprovidesvaluableinsightintothemostimpactf

5、ultrendsaffectingdestinations,andtheopportunitiesavailable.Asthetravelindustrypreparesforayearmarkedbystrongdemand,thekeyquestionishoweffectiveDMOsandindustryprofessionalswillbeinattractingtheappropriatetravellersegmentstomeettheirobjectivesforsustainablegrowth.Wewishyouasuccessful2024whatevershapet

6、hatmaytakeforyourbusinessoryourdestination.OlivierPontiVicePresident-InsightsForwardKeys56779OI2456792021G1.OBA1.DESTINATIONRANKINGDemanddiversifiesasglobaltourismrecoversCaribbeandestinationsinpost-recoverygrowthAsiasraceforrecoveryhitsfinalstraightKEYTRENDS:OUTBOUNDTRAVE1.ISCHANGINGIN2023Destinati

7、onpreferencesTouristprofileTravelandbookingbehaviourEXPERTSINSIGHTSReactivationofoutbounddemandvariesregionallyIntraregionaltravelleadsChinaoutboundrecoveryStrategicdata:avitaltoolforDMOspursuingsustainabletourismMETHODO1.OGYABOUTFORWARDKEYSDataappendixGlobaldestinationranking找小编，获取最新干货，邀请加入行业社群和百万职场人一起在职充电!热点I营销I技能I学习I资源I素H声明在职充电杜，分享内容.仅供个人学习.质权归原作者所有.禁止商用0.65%shareofworl