2023年社交媒体十大户外品牌.docx

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1、TopOutdoorBrandsonSocialWestudiedtopoutdoorbrandsfromacrossthecountrytocreatetheultimateguidetosuccessfuloutdoorgearandapparelmarketingstrategiesonInstagram,Facebook,Twitter,andTikTok.Readonforthefullrankingsandeverythingthatmadetopoutdoorbrandstickforthe#inspoyouneedtojumpstartyourbrand,ssocialthis

2、year.ReadthefullreportonlineTOPOUTDOORBRANDSONSOCIA1.MEDIAJANUARY1,2023TOOCTOERivaIIQAQUIDCOMPANYWhatDidWeAnalyze?DATASETINC1.UDES120HAND1.ESIN2023BETWEENTHEMONTHSOFAPR上JUNCOMPRISING52K65MPOSTSENGAGEMENTSATop10OutdoorBrandsonSocialMediain2023TheTop10Announcingthebravestandgnarliestoutdoorbrandsonsoc

3、ialthisyear.Fromdynamicnewproductstojaw-droppingsceneryandbeyond,we,lldigintothetoptrendseveryoutdoorbrandcanusetoincreaseengagementonInstagram,TikTok,Facebook,andTwitter.#4bu11omnowtfdoSnowboarngASMRU*wowbMMkngIft)UrtOnSn9*to*d*vwMtoUr*nor/3orgmaisound-BurtcnSnowboiRte#1；BurtonSnowboards回#2C#4f#22J

4、#2SnowboardandwinterapparelbrandBurtonknockeditoutofthealpineparkthisyearwithtoptenfinishesonthreeoffourchannelstoclinchtheoverallgold.BurtonreallysetitselfapartonInstagramandTwitterthankstoeye-catchingvideosoftheirproductsinaction.Fansandfollowersateupgorgeousshort-formvideosthathelpedbringthemtoth

5、emountainsyear-round.ThesevideosalsohelpedBurtonstandoutonTikTok,thoughthebrandwasn,tafraidtomixituponthatchannelwithmoreplayfulcontent.#2OAtomic回#4i0#11f#1AtomicgrabbedtheoverallsilverthisyearthankstostrongfinishesonInstagramandFacebookandsomeserioushelpfromtheirseriouslyengagedfanbase.Theskiandwin

6、tergearbrandmighthavesmallerfollowercountsthantheircompetitors,butthosefansshowedupinthecommentsfortheirfavoriteoutdoorbrand.High-profilepartnershipswithtopskiershelpedAtomiccatchengagementonsocial,andmanyoftheirtoppostsacrosstheboardfeaturedMikaelaShiffrinshreddingontheslopesalongsideotherAtomicath

7、letes.atomcsidWHlS9ertheeefiMeSomeGItWeMeyngHpowMulotiIH.Seemore/3CrtgmloundeomAiRivaIIQAQUIDCOMPANY4RhFilsonFI1.SON回#15Cr#12fHMdedhomeFilsonclinchedtheoverallbronzedespitenotsittinginthetop10foranysinglechannel,remindingusthatsometimes,slowandsteadywinstherace.Inthiscase,thatmeansexcellentperforman

8、ceacrossallchannelshelpedthisoutdoorapparelbrandconnectwithitsengagedaudiencebetterthanstandingoutonjustoneapp.Amixoficonic,timelessphotographyandbehind-the-scenescontentresonatedbestwithFilsonfans.Inarareturnforoutdoorbrands,Filsonfocusedmoreonthemajestyofnaturethanonsellingtheirproducts.TOPOUTDOOR

9、BRANDSONSOCIA1.MEDIAJANUARY1,2023TOOCTOBER(MeeKalmQV131,2023RivaIIQAQUIDCOMPANYCSimmsFishingProducts回#10#19f#7J#66SimmsFishingProductsfoundgreatsuccessonsocialwiththeperfectmixofinspirationandhumor.ThefishinggearbrandwasespeciallystrongonInstagramandFacebook,butearnedaTikTokrankingthat,snothingtosne

10、ezeateither.SimmswasallabouttheUGCtoremindfansandfollowerswhatlifeontheriverreallyfeelslike.Fromhilariousvideosaboutjustmissingtheperfectcatchtoheartfeltfather/sonmomentscastingrods,Simmsfans(andsocialmediamanagers)didn,thavetoleavetheirhousestogetadoseofthefishinglifestyle.YETIYETI回#13Despitetotall

11、yignoringTwitter,YETIcametoplaythisyearwithimpressiveengagementratesandtotalsonInstagram,TikTok,andFacebook.Havinglargefollowingshelpedthecoolerbrandrackuptheengagementsonthosechannels.YETIespeciallystoodoutonFacebookbyearningthehighesttotalengagementofanyoutdoorbrandwestudiedthisyear.Newproductrele

12、aseswereespeciallyexcitingforYETIfansonFacebook,withallofthebrand,smostengagingpostsbyratehavingsomethingtodowithasnazzynewcolorwayorcollection.TOPOUTDOORBRANDSONSOCIA1.MEDIAJANUARY1,RivaIIQ四AQUIDCOMPANY.#6OPatagonia回#23C#5f#29J#10Patagoniauseditsenormousfollowercountsforgoodthisyeartofightformanyof

13、theconservationcausesthatarenearanddeartotheheartsofnatureloverseverywhere.Theapparelbrandscoredsixthoverallthankstooodlesofengagedfollowersandaclearcontentstrategythatfocusedoneverythingfromthemountainstothesea.PatagoniastoodespeciallystrongonTikTokandTwitterwithastrongmixofoutdoorcausestosupportan

14、dsimple,impactfulcontentthatfocusedonwhatmatters:gettingoutside.SpecializedBicycles回#5C#9f#53J#34RivaIIQAQUIDCOMPANYTOPOUTDOORBRANDSONSOCIA1.MEDIAJANUARY1,2023TOOCTOBER31,2023SpecializedBicyclesstoodoutonsocialthisyearthankstobespoke(seewhatwedidthere?)contentforeachchannelratherthanrelyingtoomuchon

15、recyclingandrepackaging.ThiscustomizedcontentstrategyhelpedSpecializedfinishstrongoveralljespeciallyonInstagramandTikTok.Behind-the-scenesandhumorousvideosreallyhelpedSpecializedrakeintheengagementthisyear.Thebikebrandwasallaboutstatusupdatesand1:1conversationsonTwitter,andstucktoglamourshotsoftheirgorgeousbikesonFacebook.#8I义Hydro回#26C#3WaterbottlebrandHydroFlaskdidsomethingalmostnootheroutd