英文【dentsu电通】2035年消费者愿景报告-从洞察转向远见的时代word版.docx

《英文【dentsu电通】2035年消费者愿景报告-从洞察转向远见的时代word版.docx》由会员分享，可在线阅读，更多相关《英文【dentsu电通】2035年消费者愿景报告-从洞察转向远见的时代word版.docx（68页珍藏版）》请在第壹文秘上搜索。

1、CONSUMERVISION2035TheEraoftheInsighttoForesightPivotAboutthisstudyAtdentsu,wearedriventoinnovateThroughinnovation,weensuretheimpactourclientsneedtodrivegrowthintheirbusiness,whilealsogeneratingapositiveeffectontheindustry,society,andtheworld.TohelpaccomplishingthisWecreatedthedentsuConsumerVisionres

2、earchplatform,thatlooksintothefutureoftechnology,culture,consumersandbrandstoprovidemarketerswithaviewintoupcomingshiftsthatwillreshapethebusinesslandscape.Thefirsteditionofthisplatform,TheAgeofInclusiveIntelligence,wasa2021studythatlookedathowemergingconsumerexpectations,aswellassocietalandtechnolo

3、gicaldevelopments,wereshapinganewlandscapethatbrandsneededtoprepareforonthewayto2030.ThestudyprovedtobeapowerfulcompassthatourexpertsandclientsleveragedtomapimplicationsinvariousindustrySeCtOrSandtothinkaboutplannedinitiativesfromadifferentpointofview.Infact,severalofthetrendsanduse-casesoutlinedinT

4、heAgeofInclusiveIntelligencecametolifeearlierthanexpected:forinstance,wespeculatedthatWemaysee,before2030,thefirstbrain-computerchipimplantandinJanuary2024Neuralinkannouncedhumantrialstothateffecthavebegun.1Characterizedbyanaccelerationintechnologicaldevelopmentsetinmotionbythepandemiclockdowns,thee

5、arly2020soutpacedsomeofourwildestpredictionsTokeepourfingersonthepulseofafastmovingfuture,wearenowpushingforwardtheperspectiveofourConsumerVisionresearchplatformto2035toonceagainunderstandhowevolvingconsumerexpectationshiftsincultureandsocietyandnewhorizonsopenedbytechnologydevelopmentwillshapethefu

6、turemandatesofbrandsAsweembarkedonthiswork,weknewlifein2035wouldlookdifferentfromtheworldweliveintoday.WiththesupportofForesightFactory,aleadingconsumertrendsagency,weanalyzeddatafromasurveyof30,OOOconsumersin27differentcountriestounderstandexpectedshiftsinconsumerattitudes,values,andbehaviorsWealso

7、spokewith20expertsandfuturiststounderstandwhattheyseeasthemostlikelydisruptionsandinnovationsintheirfields.Comingoutofthisresearch,weidentifiedthefourforcesthatwillreshapetechnology,cultureiconsumers,andbrands-theareasoffocusofourongoingstudy-overthecourseofthenext10+yearsEachforceisdrivenby3trendst

8、hatpointtofundamentallynewwaysbrandsandmarketersneedtoengageConSUmerSwhichwevalidatedleveragingourglobaldentsuConsumerNavigatorintelligenceplatform.Theexpertswespoketospecializedinawiderangeoftopicsfromsustainabilitytoglobalpoliticsandeconomics,fromAfrofuturismtofashionandfromarttosafeIdesign.Theyca

9、nvastheglobefromJapantoSouthAfricatotheUnitedStates.WhenwetalkaboutInsighttoForesighf,wetalkaboutafundamentalshiftthatdictateshowinthe203Ositwillnolongerbeenoughtounderstandandrespondtothemoment,butinsteadtherewillbeamandatetogetaheadofthatunderstandingandactpre-emptively.Thisappliestoallcoreareasof

10、focusinourstudy.Aswelooktothefutureoftechnology,astrategyguidedbyforesightwillensurehumanreasoningandprogressprevailsasIcapabilitiesgetincreasinglyadoptedswelooktothe：fwewillneedtoshiftfromsimplyreactingtochange,topredictingwhichsolutionswillcreatenew,untappedpositivechangetosurviveasabusiness,asoci

11、etyandaglobalcivilizationinanerawhereWd11faceunprecedentedconstraintsAswelooktotheiilur-consmeisweseethatthewayconsumersbuyandinteractwithbrandswillbemoredependentonemotionsandttinthemoment,states,yetconsumerswillpre-determinethespectrumofexperiencestheyareexposedtointhosemomentsviagreaterdataagency

12、.Aswelooktothe,pivotingfrominsighttoforesightwillenablethemtoanticipateanddeliveronpredictedemotionalstatesofConSUmerSanewrequirementtothriveasabusinessby2035.Eachofthesefourforcesissupportedbythreeunderlyingtrends.Tohelpthereadernavigatethisnarrative,hereisabreakdownofthejourneyahead.1.efsdivein!nc

13、*uOurExpertsSariAzoutInternetcuration,journalismFounder;Startupy.worldMargueriteCoetzeeSouthAfricancultureAnthropologist,Futurist,ArtistRussellStevensMedia,technologydemocracyHeadofPrograms,MITCenterforConstructiveCommunicationFranklineOzekhoneAfrofuturisnvpopcultureVPMnrketingtVendeaseAfricaZoeSeam

14、anInnovation,entertainmentFounder;BodaciousClaudineFryGlobalpolitics&riskPartner,ControlRisksRubyThOIotUED,Design.CyberethnographyAdjunctP,ofessorlNYUMelissHMorenoSustainability,smarturbanise,lawAssociate,Kirkland&EllisDomHeinrichAIdesign&safety,innovationExecutiveIDesignDirector,T1.GGOxfordEconomic

15、sGlobaleconomicsCleoValentineArchitecturalNeuroimnunologyPhDCandidate,UofCambridgeGeraldineWharryForesight,culturaltheoryFounder,TrendAtelierNickBlundenDigitaltransferaationtmarketingPresident,TheBusinessofFashionRandiKronthal-SaccoSustainablebusinessSeniorScholanNYUSternSohailInayatullahfPhDForesight,strategyChairinFuturesStudies.UNESCOCindyNoirPersonalDevelop-aentSpeakerandContentCreatorKoratoSasamotoStrategy,MarketingManagingPartner.DentsuVenturesYi-1.ingIJuChineseculture&technol