人民大2024管理学原理（第10版）英文教师手册robbinscoulter_fom10_im_em.docx

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1、ENTREPRENEURSHIPMODU1.EMANAGINGENTREPRENEURIA1.VENTURESThismodulepresentsinformationtoprovidestudentswithafoundationalknowledgeofmajorentrepreneurialissuesintoday,sdynamicbusinessenvironment.Entrepreneursengageinavarietyofactivitiesthroughtheirperformanceofthetourmanagerialfundionsofplanning,organiz

2、ing,leading,andcontrolling.ThisnluleexaminestheimportanceofentrepreneurNhipandtheactivitiesandtasksthatcontributetoasuccessfulCnlrepreneurialventure.WhatisEntrepreneurship?A. Entrepreneurshipistheprocessofstartingnewbusinesses,generallyinresponsetoopportunities.B. Entrepreneurialventuresareorganizat

3、ionsthatpursueopportunilies,arecharacterizedbyinnovativepractices,andhavegrowthandprofitabilityas(heirmaingoals.C. SmallbusinessesareindependentbusinesshavingfewerIhan500employeesthatdonttnecessarilyengageinanyneworinnovativepracticesandthathaverelativelylittleimpactonitsindustry.D. Asmallbusinessis

4、ntnecessarilyentrepreneurialbecauseitssmall.E. Tobeentrepreneurialmeansthatthebusinessisinnovativeandseekingoutnewopportunities.WhosStartingEntrepreneurialVentures?A. Withtheunemploymentratesohigh,manyindividualsarestartingtheirownbusinesses.B. Beinganentrepreneurisnoteasy,only44ercentofnewbusinesse

5、ssurvivelongerthanfouryears.WhatDoEntrepreneursDo?A. Entrepreneurscreatesomething,searchtorachange,respondtoit.andexploitit.B. EntrepreneursmustaddressfourkeystepsasIheybeginandmanagetheirentrepreneurialventures:1. Exploretheentrepreneurialcontext.2. Identifyopportunitiesandpossiblecompetitiveadvant

6、ages.3. Starttheventure.4. ManageIheventure.WhatPlanningDoEntrepreneursNeedtoDo?A. Theentrepreneurmustputseriousthoughtandconsiderationintothewritingofabusinessplan.B. AwrittenbusinessplanCanrangefrombasictothorough.Themostbasictypeofbusinessplanwouldsimplyinclude:a. Anexecutivesummaryminibusinespla

7、nthatsnolongerthantwopages.b. Asynopsis:anexecutivesummaryandabusinessproposalexplainingwhytheideaisrelevanttopotentialinvestors.c. summarybusinessplan:anexecutivesummaryandapageorsoofexplanationofeachofthekeyCompOnenISofabusinessplan.d. AJitllbusinessplan:thetraditionalbusinessplan.e. Anoperational

8、businessplan:themostdelailed;usedbyventuresalreadyoperatingwithanexistingstrategy.WhatsInaFullBusinessPlan?A.Agoodbusinessplancoverssixmajorareas:1. Executivesummary:summarizesthekeypointsthatIheentrepreneurwantsIomakeabouttheproposedenlrepreneurialventure.2. AnalysisofopprmalizationC. HumanResource

9、ManagementIssuesinEnlrepreneurialVentures.1. Asanentrepreneurialventuregrows,additionalemployeeswillneedtobehiredtoperformtheincreasedworkload.2. Employeerecruitment.Anentrepreneurwantstoensurethattheventurehasthepeoplelodotherequiredwork.RecruitingnewemployeesisoneofthebiggesichallengesIhalentrepre

10、neursface.3. Employeerelenlion.Gettingcmelenlandqualifiedpeopleinlotheventureisjust(hefirststepineffectivelymanagingthehumanresources.Anentrepreneurwantscokeepthepeopleheorshehashiredandtrained.WhatIssuesDoEntrepreneursFacein1.eadinganEntrepreneurialVenture?A. WhalTypeofPersonalityDOEntrepreneursHave?1. Ithasbeendifficulttoidentifyspecificpersonalitytraitsthatallentrepreneursshare.