2024年美国电动汽车报告..docx

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1、MethodologyTheinsightsinthisreportaredrawnfromYouGovProfilesandYouGovBrandlndex.YouGovProfilesisanever-growingsourceoflivingconsumerdata,with2million+datavariablesfromYouGovs27+millionglobalpanelmembers.YouGovProfilesisa52weekdataset,withdatacollectedcontinuouslyandupdatedweekly.Unlessotherwisespeci

2、fied,insightsinthisanalysisreflecta52-weekmovingaverage,andassuchshouldbeinterpreteddirectionally.Thedatasetusedfortheanalysisare:2024-Profiles+USA2024-02-182021-Profiles+USA2021-02-07Electricvehiclebuyersaredefinedasrespondentswhosepurchaseintentistobuyanewvehiclewithfueltype:electricinthenext12mon

3、ths.Non-electricvehiclebuyersaredefinedasrespondentswhosepurchaseintentistobuyanewvehicleinthenext12months,withpreferenceofanyfueltypeoptionsexceptelectric.Brandrankingsarebasedonthedatafromoralways-onbrandIracker1YouGovBrandlndex1whichtracksbrandsacross16vitalbrandhealthmetrics.Wehavehighlightedveh

4、iclebrandsthatareleadingbytheconsiderationscoresamongthosewhointendtobuyanewelectricvehicleinthenext12months.Considerationscoresareroundedtothenearestdecimalpoint.Brarxismusthavescoresavailableforatleast183daystoqualityfortheranking,andtheIimelinefortheanalysisisMarch1,2023,toFebruary29,2024.Wehavei

5、ncludedvehiclebrandsbyconsiderationscoresamongelectricvehiclebuyersbydifferentagegroups.TopimproverswereidentifiedbycomparingelectricvehiclebuyersnsiderationscoresfromMarch1,2023.toFebruary29.2024.againsttheirconsiderationfromMarch1.2022toFebruary28.2023.Brandsmusthavescoresavailableforatleast548day

6、stoqualifyforthisranking.ChargingroGovofAmericanswhointendtobuyavehicleinthenext12monthsareconsideringanelectricengine.ExploringattitudesofelectricvehiclebuyersSustainabilityandtryingnewtechnologiesarekeyconsiderations.agreethatelectricvehiclesarethefutureofthemotorindustry(versus70%ofnon-areusually

7、interestedintryingthelatesttechnologyproducts,servicesandappsagreetheyarewillingtopaymoreforsustainableenergy(versus64%ofnon-15Chargingforward：USetectricvehiclwreport2024YOUGOVAdd-onswithchargeappealFactorsthatinfluencefuturevehiclepurchasingdecisionsElectricvehiclebuyersNon-electricvehiclebuyersUSB

8、ports47%34%ElectricvehiclebuyersprioritizetechnologicalconveniencessuchasUSBports,smartphoneintegration,andparkingsensors.SmartphoneintegrationParkingsensorsTouchscreenZUnifiedmultimediacontrolinterfaceWi-FihotspotElectricVehicleWirelessChargingWitelosschargingpadPedestriandetectionPanoramicsunroofA

9、dvanceddriver-assistancesystems46%31%37%YouGovProfited*USA,Fetxuary2024EVBUyefS&NonEVBuyors(n1,0)叁曷16Chargingforward:USetectricvehiclesreport2024ReachingelectricvehiclebuyersC.卷I7色二胡YouGovProUes*USA.FeCruafy2024EVBuyers&Non-EVBuyers(n470)Chargingforward:USetectricvehiclesreport2024Mediachannelsspeed

10、ingaheadwithelectricvehiclebuyersTVandsocialmediaaretheprimarymediachannelsconsumedinthepreviousweekbyelectricvehiclebuyers.MediachannelsconsumedlastweekTV(traditionalorstreaming)EStreamingcontentondemadOnlinenewspaperSocialmediasitesMusicstreamingservicesRadioPodcastOnlinemagazineOnlineradio日ectric

11、vehiclebuyersNon-GlectricvehiclebuyersSocialmediastandings70%ofelectricvehiclebuyersspendmorethanfivehoursperweekonsocialmediaversus58%ofnon-electricvehiclebuyers.YOUGoVProves-USA.Fetxuary2024EVBUyea&Non-EVBuyers(n1.400).Nctwcxksdcrmin(JbydWcro11ccbetweensegments,thenorderedbymostpopular.Topbrandran

12、kingsamongelectric-vehiclebuyersTop10autobrandsrankedbyconsiderationamongelectricvehiclebuyersYOUGOVRankBrand%ofEVbuyersconsidering1Toyota39.5%2Tesla34.6%3Ford29.0%4Honda28.5%5BMW26.8%6Mercedes-Benz25.2%7Chevrolet23.5%8Audi22.2%9Hyundai21.0%101.exus20.3%GetintouchIExploremoredataTop10vehiclebrandsam

13、ongelectricvehiclebuyersbyagegroup18-3435-4950+RankBrand%considering1Tesla40.1%2Toyota31.3%3BMW31.1%4MercedesBeru27.5%5Ford26.0%6Chevrolet24.2%7Honda23.0%8Audi22.6%91.exus19.7%10Jeep18.0%RankBrand%considering1Toyota43.5%2Ford37.0%3Tesla35.3%4Honda30.4%5Mercedes-Benz29.3%6BMW27.457Audi26.3%8Nissan23.

14、8%9Chevrolet23.5%10Hyundai23.3%RankBrand%considering1Toyota49.5%2Honda36.4%3Subaru27.3%4Hyundai25.0%6Kia22.6%6Tesla22.4%7Chevrolet22.0%8Ford21.1%91.exus182%10Volvo18.0%GetintouchExploremoredataYouOovBrandindexUSA.March1,2023Fetxuary29.2024EVbuyers(acgeneration1116OYouGovBrandlndexUSA.F.1arc1.2023-February29.2024vsMareh,2022-February