A study of Culture Teaching in Business English (完).docx

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1、StudyofCultureTeachinginBusinessEnglishZhaoYinglongAbstract:TheAppliuitionofcrosvl(uralcommunicationtheoriestotheteachingofbusinessEnglishinthecontextofChineseUnivcniiticvshouldbeCrmdIKtCdinMichawaythatstudentsarcaWctoIcarnIhnlChinesemWcMCnlculturescxiMa，difIcrcntsylenx.andIouden%ladIbtffuxlanlalika

2、sgnemugIbeIVSPeCIiVtfculturalentities.ByCCnlpari，Onandanalysis,buie%xCuhUnildittcrcnccsarcstudiedathehi曲CrICvdofculturalthinking.Followingtheprincipleofequality.CmsSYUhUralCommunicalinnwillfunctionabrklgcintheexchangeofChineseNndWcMcmCiilturexOneofthemnjorflio11%oftheEngIkhlanguageisIdCCyIbtfcultuxu

3、ofIlXspeechnnunily.Hence.IbeawarvnexofitsbusinessOilturulChanHrle”willfacilitacebuutcssEnglishICadHngagainstIlKChinesecuhuralbackground.Keywords:ksincssEnglish;culturetching：surestions1 IntroductionEnglishis(hedominantlanguageininternationalbusinessactivitiesandisbecomingaveryusefultoolthateverybusi

4、nesspersonneedstoobtain.IhemostimportainfunctionofbusinessEnglishistocommunicate.Effectivecommunicationwillhelppeopletoachievebusinessgoals.ASweallknow,Englishistheacceptedmediumforinternationalbusinesscommunicationinbusinesssettingwhichconcernstheaspectofcross-culturefactorsamongbusinesspeoplefromd

5、ifferentculturalbackgrounds.Theunderlyingbusinesscultureisa44WcstcniEuropeanorNorthAmericanone、(John.1996:9)whiletherearcvariousculturesworldwide.Inaddition.Trompcnaar(1993)commentsonculturaldiversityinbusinessanddiscussessevendimensionsofculturewhichhehasfoundtobesignificant.Therefore,sensitivityto

6、culturalissuesandabelterunderstandingofculturaldifferencesarcimportantwhendealingwithbusinessEnglishcommunication.HowevermanybusinessEnglishcoursesfocusonthelanguageskills11lhcr(hanthecultivationoftheintercul(uralcommunicativecompetenceandIhestudentsunderthissituationcannotmeettheneedsofthesociety.T

7、hiSstudywillresearchthebusinessEnglishteachingfromaninterculturalperspective.2 BusinessEnglishanditsteaching2.1 nintroduceforbusinessEnglishBusinessEnglishisnotaspeciallanguagewithaspecialgrammar.ItissimplytheEnglishusedinbusinesscontext.Atthefirstglance,businessEnglishmaybeunderstoodbymostofpeoplea

8、sthewordsandexpressionsthatprofessionalpeopleusewhendoingbusiness.ThebusinessEnglishvocabularycomprisesofwordsfromtrade,finance,accounting,marketing,negotiationandcorrespondenceetc.BusinessEnglishisalsoregardedasamediatinglanguagebetweenthetechnicalitiesofparticularbusinessesandthelanguageofthegener

9、alpublic”(Pickett.1989:5).Intheearly197()s.abusinessspecialistvocabularyinEnglishwasseentodistinguishbusinessEnglishfromgeneralEnglish.Business-relatedwordsandterminologyintendedtotheoneandonlycoreinloamingbusinessEnglish(Ellis&Johnson.1994:I).Earlytext-booksforbusinessEnglishweretopresenttargetspec

10、ializedvocabularjinthecontextofawrittentextthatdealswithaparticulartopic.ExercisesusuallyconsistofVoCabUlaryexercises,comprehensionquestionstothetextandselecteddrillpatternpractice.ThetrendsingeneralEnglishdevelopmentsfocusingonfunctionalareasthrewnewlightonbusinessEnglishteaching.Atypicalexampleoff

11、unctionalcourseforbusinessEnglishisVerymuchlikelytopresentthelisteningpracticeinbusinesssituationandtodemonstratethefunctionalstructuresforbusinesscommunicationliketelephoning,enquiringandconfirminginformation,andmakingappointmentsetc.BusinessEnglishisespeciallyrelatedtointernationaltrade.Manynon-na

12、tiveEnglishspeakersstudybusinessEnglishwiththegoalofdoingbusinesswithEnglish-speakingcountries,orwithcompanieslocatedinnon-nativeEnglish-speakingareasbutusingEnglishassharedsecondlanguageorlinguafranca.BusinessEnglishmeansdifferentthingstodifferentpeople.Forsome,itfocusesonvocabularyandtopicsusedint

13、heworldsofbusiness,trade,finance,andinternationalrelations.Forothersitreferstothecommunicationskillsusedintheworkplace,andfocusesonthelanguageandskillsneededfortypicalbusinessCOmmUniCaIionsuchasprcscniaiions.negotiations,meetings,s11udltalk,socializing,correspondence,reportwriting,andsoon(wikiedia,2

14、011).2.2 AreviewofbusinessEnglishteachingWiththeincreaseofpeoplesunderstandingofEnglishanditsteachingandlearning,theapproachestobusinessEnglishteachingnourishedinthe199()s.ManyassetsofbusineEnglishanditsinstructionhavebeenbroughtintodetaileddiscussionandanalysis.Anumberofmethodshavebeentested,combin

15、edinaccordancewithaneedtodevelopthecommunicativeabilities.Theemphasisonbusinesscommunicativeskillsleadstoatrendinteachingbusinesstechniqueslikenegotiating,manipulatingmeetings,givingpresentationandsoon.ThebusinessEnglishstudentsmaybecomevariousinEnglishlevelsandliversitiedinexperiences.Thereexistsan

16、urgentneedforbusinessEnglishinbothjob-experiencedemployeesandpre-experiencecollegestudentswhowanttoexalttheiroccupationpursuitorprepareforabettercareerfuture.TheteachingofbusinessEnglishinthePeople*sRepublicofChinadatesbacktotheearly195()s.whentheCollegetorSeniorCadresofCommerce,thefirstcollegeofitskindsocializingintrainingpersonnelforforeigntrade,wasestablishedinBeijing.ThecollegeadmittedstudentstoitsEnglishTranslation