2017千禧一代奢侈品用户购买行为报告(英文版).docx
《2017千禧一代奢侈品用户购买行为报告(英文版).docx》由会员分享,可在线阅读,更多相关《2017千禧一代奢侈品用户购买行为报告(英文版).docx(44页珍藏版)》请在第壹文秘上搜索。
1、B1.ingitonWhatmakesami1.1.ennia1.spendmore?ContentsReachingtomorrowspremiumconsumersO1.Findingsatag1.ance021.essonsandstrategics04Themi1.1.ennia1.core06Themi1.1.ennia1.mindset10Infuenccandthepurchasedecision12Thebuyingmoment14Howandwheremi1.1.ennia1.sbuy16Persona1.isationandexperience20Puttingaprice
2、onsustainabi1.ity22Hows1.11ngispremiumbrand1.oya1.ty?25TheSUrVeyscope11kiM1.WI,1.:1Newresearchshowsthecomp1.exityofthemi1.1.ennia1.consumermindsetwhenitconicstobuying1.uxuryandpremiumproductsReachingtomorrowspremiumconsumersWhoarethepremiumcustomersoftomorrow?Howdocompaniesreachthem,infuencethem,ret
3、ainthem?TUy(beuTmeco(hc1.uxuryMK1.IXCmiMmconuiiwr11urkebarcMi1.1.d(nutcdbyBaby-BixxnerandGc11miv11indiidhUhOWCrebocnbetmCnIbeCnd“theSecondWcddWmfrk1980-11tsgcr11ckmnia)haw3dfKedWfiicuf1.1.1.incMpcnJingpMR11of(begcru1.iI1.ia1.(u)1.owcj.bu(UIeyHSUr(4ncwmp61.ubit(futMVrVIcwmedinancur1.ieriigc:thejcb11x
4、iIoya1.theyva1.uegdtinMMiwcbu)SandPaHMUuct.andthe)re*Cdutraditiona1.brandmo3ging.Theytrcnxiewhutnxxed.1.ruvvcrIheyarcZUnifIFw11MufkdbjIUrWnvf!k*.Ihemtha1.kai*mi*ni1.tennM,AcvM1.inj*ohcUSCMKBurcuu1.(beIiUfiibcrUfDcnniu1.sinI1.icUSEZcxcv(1.tnumberofbyBwn.Mi1.knnki1.smoMyJreWUPinthemtrrtm:(tJ,乂JWi6wvdi
5、fenni1.The)arcu1.rvjdyuninfucncia1.MidgruirenntodthePnmiUmcomu11M711urkct.ButIbeywiUwnbeewnethedxninantcmcntofIha1.market.OmpttngIZ1.uMxdinpremiummrUsneedtoMh1.qcmcofOmMJmCdTDrwhIhemMrX1.PrrmiUEcu1cCc1.ra1.turfmikIiuikct*IiMgUK.MyafJGiiuHqKfyIiWMm:(hevMUpMfU1.fcve11mt”dIutury*,mifiIkUS4tdOiirw.*M1.*
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 2017 千禧 一代 奢侈品 用户 购买 行为 报告 英文