2017用户体验和用户研究行业调查报告-17页-【未来营销实验室】.docx

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6、tes.10.Atwhatstagesofdeve1.opmentdoyou(oryourteam)conductuserresearch?Se1.ecta1.1.thatapp1.y.72%76%BRFOREBEGINNINGNYDfcS1.GNOR*VEIrH3MFNTDURiNGTHEDCSKiN.,PROrOTYPtNGPHASF.DURjXGTHEDEtF1.QPMEM7CODINGPHAsfcAFFDEVF1.QPMENTiSCoMPMnKBnH)RE1.AUNCHINGAFTERiunoifngradi(iona1.1.y.productteamsoccasiona1.1.ype

7、rformedexp1.oratoryresearchusingmethods1.ikein-personinterviewsandfocusgroupspriortothedesignphase,andthentheyranusabi1.itytestsimncdiate1.ybeforeorafter1.aunch.Thesedays,however,theresashifttowardgeuinguserinsightsear1.ierandmorefrequent1.yduringdeve1.opmentProductteams*refindingthatcontinuoususerf

8、eedbackduringtheprototypingphasehe1.psthemrefinetheirconceptsquick1.ybeforeinvestingindeve1.opment.Thisu1.timate1.ysavesIhcmthetime.cost,andhass1.eofdoingrework-andithe1.pstoensureproductadoption.Organizationsarea1.sopursuingmorecar1.y-stageresearchbeforetheyevendeve1.opaproductconcept,1.ookingtothe

9、ir(argc(users(oidentifyneedsinthemarket.Theresagrowinginterestintestingtounderstandusersneedsandattitudes,notjusttheirabi1.ityiouseaninterface.Inaddition,companiesareincorporatingmorefrequentcomcitivcresearchounderstandcustomerepec(a(ionandbenchmarkingomeasuretheimpactofchanges(o(hecustomerexperienc

10、e.11.Howdoesyourteamusetheresu1.tsofyouruserresearch?87%72%53%50%42%35%31%23%5%INDIRsTANDCVSTOMI：RNI：mSANDATnnrDES雷MExr()R(J11iERSTAKE1.K)nRS*H1.NIHEIEAMGBSWrn口NSPRzrSRMWRI0Rr117JAJnTESTSEXHjUNTRENDS1.NoUKANA1.YI1.CSTCnAPPSTORE1.ISTINGS12. Howdsyourteamreviewtheresu1.tsofyourusabi1.itytests?IPHmEONT

11、HE1.rAMREVIEWRESEARCHANDREPORTTORESTOFBttTFAMRESEARCHANDSENDSCSARETORTThisquestiontargetsC-1.eve1.orSeniorExecutivero1.es.13. P1.easeindicatehowstrong1.yyoudisagreeoragreewiththefo1.1.owingstatements: 1.SERRESiiARa1.MAKESOURCOMPANYMOREEFHCttNT USERRtSfczKRCHIMPROVEST1.1.EQcIA1.ITYOFOtJRPRoo1.CTSsfcR

12、V1.etS IWANTTOENAB1.hNK)W:FEOT1.INTHECOMMNYTODOUSERRESEARCH VO)CEOF1.1.iECtCTOMFRISANIMRMnANTFACrORISOURISK)NSSTRONG1.YDISAGREESOMEZ1.iATSoMEwHATAGREEDtSAGREfcDISAGREEAGREEVrRQNG1.YAGREEWhereasuserexperienceusedtobere1.egatedtooneortwodesignerswithinacornpatiy.itsnowbecomingawayof1.ifeforf(xuard*thinkingoraniaions.ExecutivesupportforUX.userresearch,andcnd-(ocndcustomerexperienceisontherise.Business1.eaderswhohaveinvestedinUXircrea1.izingthROIoftheiruserresearchdo1.1.ars.BuyinfromtheC-suiecou1.dbeonereasonforthegro