财务报表分析星巴克.ppt
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1、Chapter 1 Company Profile11.Company informationNameStarbuckName abbreviationSBUXHeadquarters locationSeattleEstablished time1971Business scopeCoffee22.Basic situation introduction Starbucks is a name, a chain of American Coffee company was founded in 1971, is the worlds largest Coffe e chain stores,
2、 the headquarters is located in Seattle city America Washington state. Retail products Starbucks includes more than 30 top global Coffee beans, Handmade all kinds of pastries food concentration Coffee and a variety of Coffee hot and cold drinks, fresh and delicious and Coffee machine, a variety of C
3、offee cup merchandise. Nearly 12000 branches throughout North America, South America, Europe, the Middle East and the Pacific region Starbucks has in the global scope.33.Other informationStock code04337Total number of H Share730600000ChairmanHoward SchultzBoard of directorHoward Schultz、Orin C Smith
4、、Barbara Bass、Howard Behar、William W. Bradley、Craig J. Foley、Olden Lee、Gregory B. Maffei、Arlen I. Prentice、James G. Shennan Jr、Myron E. Ullman III、Craig E. Weatherup4 Chapter 2 Company risk description and future plans5Starbucks in recent years, with the rapid expansion of scale to reduce costs and
5、other measures, store location design, staff training, etc damagingly, more and more customers find Starbucks a decline in the quality of service, the original experience of culture gradually fade. Scale rapid expansion did not bring Starbucks performance and brand of the synchronizing lifting, enda
6、nger its healthy development. Had to shut down one of survival pressure, Starbucks stores, redundancy, and energy into aimed at to improve the customer experience Starbucks revival plan.1.Risk62.PlansContraction front, build brand with scarce place;To develop new products;Holdings continued to promo
7、te the competitiveness of the service; Interactive marketing, dual experience;Industry cooperation, cross-selling sublimation customer value;Interweave, strengthen group marketing with customers.7Chapter 3 Financial Analysis8 Liquidity of Short Term Assets The ratio analysis through the financial st
8、atement data, ability can reflect the corporate liquidity, leverage and debt, so as to let us know that the financial situation of enterprises and financial risk, data are as follows:9Current RatioYears Ended May 31,2013 and 2011(In millions)2,0132,0122,011 Current assetsA 5,471.00 4,200.00 3,795.00
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