2023年假期旅游调查报告.docx

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1、Deloitte.Insights2023DeloitteholidaytravelsurveyWinterwanderlustshowsAmericansstillplacehighvalueontravelTable of contents3Authors4Executivesummary5Keyfindings6Holidaytravelbehaviors16Travelproducts23Demographics32RemoteworkandtravelExecutive summaryThe2023holidayseasonappearssettobeabusyoneinairpor

2、tsandhotels,asnearlyhalfofAmericansplantotravel.Concernsabouthealthandfinancesdeterfewerfromtravelthisyear.Worriesaboutflightdelaysandcancellationspersistamongsome,butfewercitethemasareasontoavoidtravel.IntenttotravelbetweenThanksgivingandmid-Januaryisupacrossallageandincomegroups.Whilereconnectingw

3、ithfriendsandfamilyremainsparamounttotravelduringtheholidays,fewerAmericansarerestrictingtheirtraveltovisitinglovedones.Theshareoftravelersplanningtostayinhotelshassurgedto56%.Hotels,airlines,andothertravelsupplierswillbehappytowelcomebackbabyboomersthisyear.Thisgrouphasgenerallyshownmorehesitancyth

4、anyoungertravelerssince2020ibutboomersarebackinbignumbers,accountingforaboutathirdofthetravelingpublicduringthe2023holidaytravelseason.GenZaccountsforasmallershare,asmanyarestillunder18,butthisyoungergenerationisleadingshiftstowardsocialmediaandsocialconsciousnessintravel.Finally,revengetrave,maybef

5、ading,butinitsplace,therecentrestrictedyearsseemtoleavebehindalegacyofenthusiasmforexploration.Amongthe5%ofAmericansplanninginternationaltrips,agreaternumberintendtovisitSouthAmericaandAsia,althoughtheCaribbean,Mexico,andEuroperemainthemostpopulardestinations.Asthetravelindustrypreparesforabusyholid

6、ayseason,thetimehasneverbeenbettertodelivergreatexperiencesandtodelivertravelerstotheirdestinationsontime.Manyindicatetheyhavemoretripsinmindforthecomingyear.Andasever,thetravelbrandsthathelpthemmakethebestmemorieswillberememberedandtrustedasAmericansaskthemselves,Wheretonext?KeyfindingsTravelplansc

7、learfortakeoff48%OfAmericansintendtotravelovertheholidays,upover31%in2022andcontinuingapatternofincreasingtravelintentthatwasalsoobservedinsummer2023.Twomajorbarrierstotravelhavedeclinedsignificantly:In2022,oneinfivenontravelerscitedhealthworriesorconcernsaboutdelaysandcancellationsastheirreasonsfor

8、stayinghome.Thisyear,thatdroppedtoonein10.Intenttotravelisupacrosstheboard,butitispoisedtoespeciallybefeltbyhotels,as56%oftravelersplantostayinoneatsomepointduringtheseason.Intenttoflyisupaswell,withashifttomoredomestictripscomparedto2022.BoomersbackbigtimeBoomersarebringingabigboosttotravelthisseas

9、on.Theyconstitutedjustone-fifthofthetravelingpublicovertheholidaysin2022;thisyear,thatwillbeclosetoone-third.Boomersfplannedspendandnumberoftripsindicateaconservativeapproach,buttheyareembracingtravel.Additionally(andpromisingly),manyboomerssaytheyareholdingbacktheirspendingovertheholidayssotheycant

10、ravelatadifferenttime.Overall,theyappearpoisedtotravelenthusiasticallyduringtheholidaysandbeyond.GenZleadingshiftsinshoppingandsocialconsciousnessAlthoughGenZstillaccountsforasmallshareoftrips(8%of2023holidaytravelersareGenZs),itsinfluenceontraveltrendsisincreasing.GenZtravelersplananaverageof2.1tri

11、psovertheholidays,aclosesecondtom川ennialsat2.2.Oneinfoursaytheywillsignificantlyincreasetheirbudgetsversus2022,thehighestportionofanygeneration.Thisagegroupisleadingamorshiftintravelplanning-42%saytheywilluseshortsocialvideoappstohelpplantheirtrips,versusjust14%Oftravelersinoldergenerations.Somepand

12、emictrendsfade,butothersshowstayingpowerWithtravellessaffectedbyCOVID-19concerns,whichpatternsthatprevailedin2020arepersistingandwhicharefading?oRevengetrave,appearstobefading,asfewerAmericanscite,makigupfortripslostduetopandemic,*asatravelmotivator.Butsomesignalsalsoindicateaboostinenthusiasmfortra

13、velafterthreeyearsofrestriction.Intenttostayinhotelsisup,andinternationaldestinationsarepoisedtobefartherflung.AtrendthatpersistsislaptopluggingaboutathirdOftravelersplantoworkatleastpartiallyduringtheirtrips.Thesetravelersskewyoungandhighincome.Andfarfromworkingstiffs,theyexpresshighintenttoengagew

14、ithdestinations.HolidaytravelbehaviorAmericansareembracingtheirwanderlustthiswinter,asnearlyhalfplantotravel.Whilereconnectingwithfamilyisastrongdriver,moreAmericansplanvacationsthatinvolvestayinginhotelsorprivaterentals,insteadofjustvisitinglovedones.Key reasons for not traveling202320222021Cannot

15、afford it38%37%24%Travel is too expensive right now32%NANARatherspend on Otherthings23%30%12%Concerned about travel disruption1118NAConcerned about health risksll0o1845%NearlyhalfofAmericansplantotakeatleastonetripduringthe2023holidayseasonConcernsabouthealthandtripdisruption-majortraveldeterrentsin

16、2022havedeclinedsignificantly,allowingmoreAmericanstofeelconfidentaboutbookingtripsthisholidayseason.2023holidaytravelplansConcernabouthealthriskswasahugetraveldeterrentin2021.In2022,althoughhealthconcernsdeclined,manychosetostayhomeduetofearOfdelaysandcancellations.In2023,concernsabouthealthandtripdis