2023年印度游客和旅游生态系统报告.docx

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1、CONTENTSIntroduction01Executivesummary02Readytotravel07ThediscerningIndiantraveller12Expandinghorizons,embracingIndiaandtheworld20Therapidlystrengtheningtravelecosystem27Atraibblazingtravelindustry41IntroductionIamthrilledtopresenttheBHowIndiaTravels2023report:yetanothersignificantmilestoneinourrele

2、ntlesspursuitofunderstandingtheever-changingbehavioursandpreferencesOftravellersaroundtheworld.ThisisIndiasmomenttoshine-thecountryisataninflectionpointwithleadingmacroeconomicindicatorsandenablerscomingtogetherpositivelytofacilitateit.lndiacontinuestogrowatarapidpace,withsignificantinvestmentsmadei

3、nmanufacturingandServicesJnfrastructureandlastmileconnectivityimprovingrapidly.lndiahasdemonstrateddigitaladoptionacrosspaymentsandcontentconsumption.Outofthe800-850millionpeoplewithinternetaccess,approximately300-350millionaredigitalpaymentusers,whileroughly165millionengageine-retailtransactionsfor

4、productsandservices.Thisphenomenonhasgivenrisetotwocriticalcohorts,usersfromTier2and3citiesandtheGenZdemographics.ThisresearchholdsimmenseimportanceasitdelvesintothediverseIndiantravellandscape-aregionthathasemergedasapowerhouseinthetravelsector,captivatingmillionsOftravellerswithitsmyriadcultures,b

5、reathtakinglandscapesandrichhistory.Indiahasremainedresilientamidstprevailingmacroeconomicrealities.DespitecomplexglobalChalIengesJncIudinginflation,geopoliticalinstability,climatechangeandsupplychaindisruptions,ourrecentTravelConfidenceIndexresearchuncoveredastrikingparadox:aremarkable86%oflndiantr

6、avellersmaintainunwaveringoptimismfortheirfuturetravelplansinthenext12months,whileoverhalf(61%)havenointentionofpostponingtheirtravelplans.Thisunwaveringspiritofadventureanddesiretocreatelastingmemoriesthroughtravelseemtooutweighanyfinancialconcerns,reinforcingIndiasresilienceanditspositionasadrivin

7、gforceintheglobaltravelecosystem.AtB,ourmissionistomakeiteasierforeveryonetoexperiencetheworld.WeunderstandtheimportanceOfadaptingtotheeconomicclimatewhileempoweringtravellerstoexploreandexperiencethewondersoftravel.In2023,wecontinuetoofferthewidestchoice,excellentvalueandaseamlessbookingexperiencef

8、ortravellersacrosstheglobe.BprovidesSimpIe1Convenientandcost-effectiveoptionsfortravellerstoembarkontheirjourneys,searchandbooktheirperfectstays,evenamidsteconomicuncertainties.HowIndiaTravels2023providesinvaluableinsightsintotheevolvingnatureoftheIndiantravellerandthefactorsthataredrivingthisgrowth

9、.Iinviteyoutoimmerseyourselfinthisreporttothoroughlyexplore,understandandunpackthevibrantopportunitiesofferedbytheIndiantravelecosystem.SantoshKumarCountryManagerIndia,SriLanka,Maldives&lndonesiaBExecutiveSummaryIndiantravellersarebackinaction,eagerlymovingpasttheIocked-downdaysofthepandemicinaquest

10、fornewdestinations,uniqueandimmersiveexperiences,andconvenient,attractivepackages.Withastrongeconomy,agrowingmiddleclassandtravel-lovingyouthdrivingmoretourismrevenueinIndiathaneverbefore,travelexpenditureacrossdomesticandforeigntripsisprojectedtogrowfromUSD150billionin2019toUSD410billionbytheendoft

11、hedecade.!Thenumberofaggregatetripsisexpectedtoincreasefrom2.3billionin2019toaround5billionin2030.?Thisreportexploresthetraveltrendsthatwebelieveareheretostay,andwhattheycouldmeanfortheindustry.Theinsightsdrawonconversationswithindustryleaders,datafromB,andothersources.ThekeenIndiantravellerIndiantr

12、avellerstodayarereadytogo,excitedaboutnovelty,andwilingtoseenewer,offbeatplaces.Theyhavegrownmorediscerningandexperimentalinwhattheywantfromatrip.TheyareW川ingtotryunique,authentic,andimmersiveexperiences,ofteninspiredbysocialmediaplatforms-wheretheygetnewideasandplantheirtrips.Theyseekcompanionshipo

13、versolotravel.Sustainabletravelmatterstothem,butitisyettobeseenasaguidingfactorAndwheredotheywanttogo?WhilebigmetropoliseslikeDelhiandMumbairemaintopdestinations,Tier2and3citieslikeVaranasi,CoimbatoreandKochi,aregainingpopularity.AcrossIndiancities,theMinistryofTourismisshapingaholistictourismpropos

14、itionthathassustainabletourism3atthecorethroughitsSwadeshDarshan2.0Scheme.4Foreigntravelisalsowithinreachwithcompetitivetourpackages,easierbookingsandvisaaccess,withIndonesia5VietnamandNepalemergingastopdestinations.5Locationsthattraditionallycateredtothewell-to-dotourist,suchasDubai,aretryingtoattr

15、actmoretouristsegments.Theecosystemisalsoevolvinginresponse.GlobalbrandedhospitalityplayersplantoexpandinIndiasTier2and3cities.Attractedbytheopportunity,microentrepreneursareemerginginthisspace.Transportoptions,too,aregrowingatatimewhenpeoplewanttotravel.Indiahasnearlydoublethenumberofairportsithadi

16、n2014.lthelast10years,overUSD200billionhasbeeninvestedintransportation,ofwhichhalfW川servetoimproveroadtransportalone.EuromonitorIndiaTourismStatistics.2022ReportiOxfordEConomics;UNlWPP2022;Euromonitor3 ReferstoResponsibleTourismwhichenmpassesallformsOftourismandseekstominimisenegativeenomic,environmentalandsocialimpactaIndianTourismReport(selectionofprojectdevelopmentUn