Marketing市场营销专业词汇中英文对照表.docx

市场营销专业词汇中英文比照表MarketingManagemenl营销管理NewProductsDevelopment新产品开发ServiceIndustryMarketing服务业营销Advertising广告BusinessNegOliaIion商业谈判InternationalMarketing国际市场营销SalesChannels销售渠道PublicRelatiOnShiP公共关系ConsumerBehaViOr消贽者行为SystemsofManagementInformation管理信息系统MarketingResearch营销调研accessibility可进入性accessoryequipmentmarkets附属设备市场accountmanagementpolicies客户管理位略positioning定位marketSegInenIation市场细分salespromotion销t促进advertisingfeedback广告反馈advertisingfrequency广告频率advertisingmedia广告媒体advertisingreach广告接受人数advertisingmessage广告信息advertisingsource广告信息来源agent11iddIeman代理商allowance折让alteration退换AmericanMarketingAssociation美国营销协会annualmarketingplan年度营销安排assurance保证attitudesofconsumers消费者看法availability可获得性/供货实力awareness（产品）知晓度/知名度babyboomers婴儿潮诞生的一代人backwardchannelsforrecycling回收的后向渠道backwardintegration后向垂直一-体化banneradvertisements横幅标语广告barcodes条形码barter实物交易basicphysicalneeds基本生理须要BCGGrow-ShareMatrix波士顿熠长份额矩阵beforetests事前测试BehaviorScanInformationResourcesInc.行为扫描信息源公司behaviouralanalysis行为分析behaviouralhierarchies行为层级benchmarking基准benefitclusters利益群体benefits利益BenZ奔驰billing帐单birthrate诞生率blanketpurchaseorder揽子选购合同blind-pairedcomparisontesting双盲比较测试bluecollars蓝领bottomline底线/盈亏一览结算线brandawareness品牌意识/认知brandextensions品牌扩展brandIOyaIty品牌忠诚度brandmark品牌标记brandname品牌名称brandpositioning品牌定位brandrecognition品牌识别brandstrategies品牌战略brand品牌brandingSlralegy品牌化战略branding品牌化brand'sequity品牌的价值break-evenanalysis盈亏平衡分析breakevenvolume盈亏平衡产量breathofproductassortment产品线的宽度bribery航赂BritishAirways英国航空公司brokers经纪人budgeting预算bundle捆绑BureauofCensus人口统计局businessstrengthrating商业实力评分businessplan商业安排businessposition经营地位businesssector商业部门businessservicesmarkets商业服务市场businessstrategies经营战略businessunitstrategy经营单位战略buybackalIowances回购折让buybackarrangements产品返销buyers,bargainingpower买方的讨价还价实力buyers选购者buyingbehavior购买行为buyingcenter选购中心buyinginertia购买惯性buyingintention购买意图buyingoflices连锁商店的进货中心buyingsituation选购状况/类型buyingIaSk选购任务capitalgains资本收益capitalinvestedinproduct产品投入资本Carnival嘉年华cashcows现金牛类cashdiscounts现金折扣cataloguesales书目销售categorizationofperception感知分类categorization分门别类centralization集中化charneleons/followers变色龙/跟随者channelalternatives可选择的营销渠道channelconflicts渠道冲突channelfunctions渠道功能channelinstitutions渠道组织结构channelmanagement渠道管理channelobjectives渠道目标channelofdistribution分销渠道channelpower渠道权力channel-controlstrategies渠道限制战略channeldesigndecisions渠道设计决策channel-managementdecisions渠道管理决策channelsofcommunication传播渠道choicecriteria选择标准closingasale结束销售clothingretailers服装零售商co-branding联合品牌codeofethics（职业）道德标准coercivepower强制权cognitivedissonance相识的不协调collectionofdata数据收集collection收款co-marketingalliances联合营销联盟CombinationCOflIPenSaIionplan结合式薪酬方案channeldecisions渠道决策commiInienl承诺communicationchannels传播渠道c(M三unicationprocess传播过程communication信息沟通/沟通co三unicationsmedia传播媒体companypersonnel公司员工comparativeadvertisemenis比校广告comparisonofbrands品牌比较compensationdeals补偿处理compensationplan酬金方案COflipensalion/rewards酬金/嘉奖compensatory补偿性的CompelitiOn-OrientaIedpricing竞争导向定价法compeliIiveadvantage竞争优势competitive(supply-side)evolution竞争(供方>演化competitivefactors竞争因素compelitiveintelIigence竞争情报/信息competitiveparitypromotionbudgeting竞争均势促销预算法competitivestrategy竞争战略competitivestrength竞争优势/实力competitoranalysis竞争者分析complainthand1ing投诉处理componentmaterialsandpartsmarkets组成材料和零部件市场computerizedordering计算机化的订购conclusiveresearch确定性探讨conditionsofdemand需求状况conformancetospecifications及规格一样conformance样性confrontationstrategy对抗战略conjointmeasurement联合测度法conjunctivemodel联合模型consumerdecisionmaking消费者(购买)决策consumergoodschanne1s消费品分错渠道consumergoods消费品consumermarkets消费品市场consumerneeds消费者需求consumerpackagedgoodsfirms消费者包装食品公司consumerpromotion消费者促销consumertests消费者测试ConSUmerhousehOldmarkeI消费者/家庭市场consumers'perceptions消贽者植知consumption消费costleadershipstrategy成本事先战略contests竞赛costofcapital资木成本contingencyplanning权变安排costofgoodssold(COGS)产品销售成本contractconstruction契约建筑业costreductions降低成本产品contractmanufacturing契约制造业cost-an<i-volmerelationship成本一数量coniraction/strategicWiIhdrawal关系Strategy收缩/战略性撤退战略cost-orientedpricing成本导向定价法Conlraclualentryinodes契约式进入模式costplus11arkuppricing成本加成/溢价contractualverticalmarketingsystems定价法合约式垂直营销系统costsandbenefitsofmarketingIunctionscontributionmarginanalysis边际贡献营销职能的成本和效益（贡献毛利）分析costsofco11petitors竞争者成本contributionmargin边际贡献costsofdistribution分销成本controlstrategies限制战略countertrade对等贸易conveniencefoodstores便利食品商店courtesy礼貌conveniencegoods便利品coverageofgeographicmarket地域性市convenience服务的便利性场的范围corebenefitproposition(CBP)核心利益coverageofrelevantretaiIers相关零售方案/提议商的销售范围corollary-datamethod推定数据法credibiliIy信誉corporateHQ公司总部creditterms信贷条款correctiveaction矫正