人民大2024管理学原理(第10版)英文教师手册robbinscoulter_fom10_im_13.docx
CHAPTER13MANAGINGCOMMUNICATIONANDINFORMATION1.EARNINGOUTCOMESAfterreadingthischapter,studentsshouldbeableto:13-1.Describewhatmanagersneedtoknowaboutcommunicatingeftectively.132.Explainhowtechnologyaffectsmanagerialcommunication.13-3.Discusscontemporarjissuesincommunication.ManagementMythMYTH:Managersshouldtrytostiflethegrapevine.TRUTH:Astutemanagersacknowledgetheexistenceofthegrapevineanduseitinbeneficialways.TCnChingTips:AsevidencedbyWiki1.eaks,informationcanbeapowerfultl.Organizationsneedtotakesecurityissuesseriouslyasleakedpersonaloraccountinformationwouldcausecustomerstolosefhithinthecompany.Questionstothinkaboutinclude: HowdostudentsprotectthesecurityoftheirTwittcraccountsande-mailaccounts? Arccompaniesandindividualsliableforanyinformationdistributedfromoneoftheirhackedaccounts?1. HOVVDOVANAGERSCOMMUNICATEEFFECTIVE1.Y?A. Introduction1. Everytilingamanagerdoesinvolvescommunicating.2. Amanagercafttb11nulateastrategyormakeadecisionwithoutinformation,whichhasobecommunicated.3. Onceadecisionismade,communicationmustagaintakeplace.4. GoodcommunicationskillsalonedonotmakeasuccessfulmanagerbutineffeclivecommunicationskillscanleadIoacontinuousstreamofproblemsforthemanager.B. HowDoestheCommunicationProcessWork?1. Communicationcanbethoughtofasap11essorow.a)Problemsoccurwhentherearcdeviationsorblockagesinthatflow.2. Communicationrequiresapurpose,expressedasamessageconveyedbetweenasource(thesender)andareceiver.Iiisencodedandispassedbysomemediumtothereceiver,whorc-lranslatesthemessageinitiatedbyIhesender.Theresultisatransferenceof11aningfromoneperson(oanother.3. Exhibit13-1depictsthecommunicationprocess.4. Thesenderinitiatesamessagebyencodingathought.a)FourconditionsaffecttheClWodCdmessage:skill,altitudes,knowledge,andtheSociahatlluralsystem.1. Onc*stotalcommunicativesuccessincludesspeaking,reading,listening,andreasoningskills.2. Ourattitudesinfluenceourbehavior.Wcholdpredisposedideasonnumeroustopics,andourcommunicationsarcaffectedbytheseattitudes.3. Wcarcrestrictedinourcommunicativeactivitybytheextentofourknowledgeoftheparticulartopic.4. FinaIIyJustasattitudesinfluenceorbehavior,sodocsorpositioninthesocial-culturalsysteminwhichweexist.(八)Yourbeliefsandvalues,allpartofyourculture,acttoinfluenceyouasacommunicativesource.5. Themessageistheactualphysicalp11iuctfromthesourcethatconveyssomepurpose.a)Ourmessageisaffectedbythecodeorgroupofsymtx)lsweusetotransfermeaning,thecontentofthemessageitself,and(hedecisionsthatwemakeinselectingandarrangingbothcodesandcontent.6. ThechannelistheInediUnlthroughwhichthemessagetravels.Itisselectedbythesource.a) Formalchannelsareestablishedbytheorganizationandtransmitmessagesthatpertaintothejob-relatedactivitiesofmembers.b) Otherformsofmessages,suchaspersonalorsocial,followtheinformalchannelsintheorganization.7. Iliereceiveristhepersontowhomthemessageisdirected.8. Themessagemustbetranslatedintoafo11nIhalcanbeunderslclbythereceiver.Thisisthe(IeCOdingoIhemessage.a)Juslastheencoderwaslimitedbyhisorherskills,atliludes,knowledge,andSocial-Cullurulsystem,Ihereceiverisequallyrestricted.9. Thefinallinkinthecommunicationprocessisafeedbackloop.a)Feedbackisthecheckonhowsuccessfulwchavebeenintransferringourmessagesasoriginallyinteruied.Ildetc11nineswhetherornotunderslarlinghasbeenachieved.C. AreWrittenCommunicationsMoreEffectiveThanVerbalOnes?1. WriilenComniunicaiionsaretangible,verifiable,andmorepermanentthantheoralvariety.a) Typically,bothsenderandreceiverhavearecordofthecommunication.b) ThemessagecanbestoredforanindefinitePCriOdoftime.C)Iftherearcquestionsaboutthecontentofthemessage,itisavailableforlaterreference.d)Atlnalbenefitofwrittencommunicationcomesfromtheprocessitself.1. Morecareistakenwiththewrittenwordthanwiththespokenword.2. Writtenmessageshave(heirdrawbacks.a) Writingconsumesagreatdealoftime.b) 1.ackoffeedback.D. Isthe(rapevincanEfTectiveWaytoCoininunicate?1. Thegrapevineistheunofficialwaythatcommunicationstakeplaceinanorganization.2. Informationisspreadbywordofn)uth-andeventhroughelectronicmeanstoday.a)Ironicallythisisatwo-wayprocess-goodinformationpassesbetweenusrapidly:badinformationevenfaster.3. Thebiggestquestionfocusesontheaccuracyoftherumors.4. Researchonthistopichasbeensomewhatmixed.a)Buteventhen,althoughtheinibrnaiionflowingisinaccurate,itstillcontainssomeelementoftruth.E. HowDoNonverbalCuesAffectCommunication?1. SomeofthemostIl)CaningrUlcommunicationsareneitherspokennorwrilten.Thesearenonverbalcommunications.2. Bodylanguagereferstogestures,facialCorifigunHions,andothermovemenisofthebody.3VerbalintonationreferstoIhcemphasissomeonegives(owordsrphrases.4. ThenonverbalcomponentislikelytoCarry(hegreatestimpact. )Researchindicatesthatfrom65-90percentofthemessageofeveryfacc-to-faceconversationisinterpretedthroughbodylanguage.FromthePasttothePresentOneofthemostfamousstudiesofthegrapevinewasconductedbymanagementrese