人民大2024管理学原理（第10版）英文教师手册robbinscoulter_fom10_im_em.docx

ENTREPRENEURSHIPMODU1.EMANAGINGENTREPRENEURIA1.VENTURESThismodulepresentsinformationtoprovidestudentswithafoundationalknowledgeofmajorentrepreneurialissuesintoday,sdynamicbusinessenvironment.Entrepreneursengageinavarietyofactivitiesthroughtheirperformanceofthetourmanagerialfundionsofplanning,organizing,leading,andcontrolling.ThisnluleexaminestheimportanceofentrepreneurNhipandtheactivitiesandtasksthatcontributetoasuccessfulCnlrepreneurialventure.WhatisEntrepreneurship?A. Entrepreneurshipistheprocessofstartingnewbusinesses,generallyinresponsetoopportunities.B. Entrepreneurialventuresareorganizationsthatpursueopportunilies,arecharacterizedbyinnovativepractices,andhavegrowthandprofitabilityas(heirmaingoals.C. SmallbusinessesareindependentbusinesshavingfewerIhan500employeesthatdonttnecessarilyengageinanyneworinnovativepracticesandthathaverelativelylittleimpactonitsindustry.D. Asmallbusinessisn'tnecessarilyentrepreneurialbecauseit'ssmall.E. Tobeentrepreneurialmeansthatthebusinessisinnovativeandseekingoutnewopportunities.Who'sStartingEntrepreneurialVentures?A. Withtheunemploymentratesohigh,manyindividualsarestartingtheirownbusinesses.B. Beinganentrepreneurisnoteasy,only44>ercentofnewbusinessessurvivelongerthanfouryears.WhatDoEntrepreneursDo?A. Entrepreneurscreatesomething,searchtorachange,respondtoit.andexploitit.B. EntrepreneursmustaddressfourkeystepsasIheybeginandmanagetheirentrepreneurialventures:1. Exploretheentrepreneurialcontext.2. Identifyopportunitiesandpossiblecompetitiveadvantages.3. Starttheventure.4. ManageIheventure.WhatPlanningDoEntrepreneursNeedtoDo?A. Theentrepreneurmustputseriousthoughtandconsiderationintothewritingofabusinessplan.B. AwrittenbusinessplanCanrangefrombasictothorough.Themostbasictypeofbusinessplanwouldsimplyinclude:a. Anexecutivesummarymini>businesplanthat'snolongerthantwopages.b. Asynopsis:anexecutivesummaryandabusinessproposalexplainingwhytheideaisrelevanttopotentialinvestors.c. summary'businessplan:anexecutivesummaryandapageorsoofexplanationofeachofthekeyCompOnenISofabusinessplan.d. AJitllbusinessplan:thetraditionalbusinessplan.e. Anoperationalbusinessplan:themostdelailed;usedbyventuresalreadyoperatingwithanexistingstrategy.What'sInaFullBusinessPlan?A.Agoodbusinessplancoverssixmajorareas:1. Executivesummary:summarizesthekeypointsthatIheentrepreneurwantsIomakeabouttheproposedenlrepreneurialventure.2. Analysisofopp<yrtmity.includes(I)sizingupthemarketbydescribingthedemographicsofthetargetmarket:(2)describingandevaluatingindustrytrends;and(3)identifyingandevaluatingcompetitors.3. Analysisoftheconexidescribesthebroadexternalchangesandtrendstakingplaceintheeconomic,political-legal,Icxhnological,andglobalenvironmenis.4. Descriptionofthebusiness:describeshowtheenlrepreneu11alventureisgoinglobeorganized,launched,andmanaged.5. Financialdataandprojections'.shouldcoveratleastthreeyearsandcontainprojectedincomestatements,protbrnacashflowanalysis(monthlyforthefirstyearandquarterlyforthenexttwo),proib11nabalancesheets,breakevenanalysis,andcostcontrols.6. Supportingdocumentation:inthissection,theentrepreneurshouldbackuphisorherdescriptionswithcharts,graphs,tables,photographs,orothervisualtools.WhatIssuesareinvolvedinOrganizinganEntrepreneurialVenture?A. 1.egalFonnsofOrganization.1. Inorganizinganewbusiness,(heenlrepreneurmustfirstde(e11ninetheformoflegalownershipfortheventure.ThetwoPrimaryconsiderationsinthisdecisionarctaxesandlegalliability.2. Thesethreebasicwaystoorganizearesoleproprietorship,partnership,andcorporalion.a. Soleproprietorshipb. Generalpartnershipc. 1.imitedliabilityPannCrShiP(1.1.P)d. C-corporatione. S-Corporaiionf. 1.imitedliabilityCompany(1.1.C)B. WhalTypeofOrganizalionalStructureShouldEntrepreneurialVenturesUse?1. Asthebusinessgrows,theentrepreneurmusthireemployeestohelpinthebusiness.Atthispoint*theentrepreneurmustdecideonthemostappropriatestructuralarrangementtoeffectivelyandefficientlycarryouttheorganization'sactivities.2. Organizationaldesignchoicesarebasedonthesixkeyelementsoforganizationalstructure:a. Workspecializationb. Departmentalizationc. Chainofcommandd. Spanofcontrole. Amountofcentralization-decentralizationf. Amountoffc>rmalizationC. HumanResourceManagementIssuesinEnlrepreneurialVentures.1. Asanentrepreneurialventuregrows,additionalemployeeswillneedtobehiredtoperformtheincreasedworkload.2. Employeerecruitment.Anentrepreneurwantstoensurethattheventurehasthepeoplelodotherequiredwork.RecruitingnewemployeesisoneofthebiggesichallengesIhalentrepreneursface.3. Employeerelenlion.Gettingcmelenlandqualifiedpeopleinlotheventureisjust(hefirststepineffectivelymanagingthehumanresources.Anentrepreneurwantscokeepthepeopleheorshehashiredandtrained.WhatIssuesDoEntrepreneursFacein1.eadinganEntrepreneurialVenture?A. WhalTypeofPersonalityDOEntrepreneursHave?1. Ithasbeendifficulttoidentifyspecificpersonalitytraitsthatallentrepreneursshare.