2024年TikTok中小企业营销指南-19正式版.docx

UTikTokforBusiness01Getofftheshe1.fTheCPGopportunityonTikTok02UnboxsuccessReachyourobjectiveswithTikTok03PoweronCreativetipsforCPGbrands04MaketheeverydayextraordinarySetupyourmediap1.anforsuccessWhyTikTok?TikTok'suniqueabi1.itytograbattention,twinnedwithourpowerfu1.adso1.utions,givesCPGbrandstheperfectconditionstogrow.ofusersfee1.partofacommunityonTikTok1ofusershavegoneontopurchasefromtheirnew1.ydiscoveredSMB370%52%ofusershavediscoveredasma1.1.Ormediumbusiness(SMB)onthep1.atformTikTokispoweredbyuserswithauniquemindset:EngagementisTikTok'ssuperpower:TikTokAdsturndiscoveryintosa1.es:So<jrce:,TikToKIrterna1.Stagk)b1.Ju1.y2021?TikTo*cMArkAtingScM>rxeGtobA1.CommunityandSoMpcc!i>onScudy2021cc11ductodbyF1.amingo(n=3.500>MertetingScienceEUSMeConsumerResearch2022C4xx1.ctedbySSiiesConsu1.1.hg1.eve1.upyourshe1.fieTikTokgivesCPGbrandsapersona1.izedcontentp1.atformtoguideusersfromengagedandinspiredtomakingpurchasedecisions.01Reachnewaudiencesj3USerSonaCPGjourneyhaveboughtproductbecausetheysawitonXTikTokinthe1.astyear.11i2Userssaytheysubscribetoabrand1.oya1.typrogramormembership(54%)0,FonVertwithprice3inUserssaythatpricehe1.psthemH1.rdecide70%04BringithomewithshippingOfuserssaythatfreeshippingisimportantwhenbuyingproductson1.ine.4G1.owupwith:TikTokAdsManagerFrome1.ectronicsandbeautytopetsandpersona1.care-g1.owupyourCPGbrand,nomatterthecategory,withourexperttips.AdsManagera1.1.owsyoutotakentro1.overyourcampaignperformance,sowhetheryou're1.ookingtodrivereach,brandawareness,ornversions,youcanmeetyourbusinessgoa1.s.Optimizeyourcampaignseasi1.ytosuityourgoa1.swithimpactfu1.ana1.ytics.Takentro1.overyourmediaspendwithbui1.t-inf1.exib1.ebudgetingandbidsystems.Reachyourtargetaudienceandincreasewebtrafficwithtai1.oredads.G1.owupwith:TikTokPixe1.I?Qc52->Runyourcampaignforat1.east7daystomaximizeresu1.ts.Spendat1.east30perdai1.yadgroupifyou'reusingamidorupper-funne1.adgroup,e.g.Add-to-Cart.Spendat1.east50perdai1.yadgroupifyou'reusinga1.ower-funne1.adgroup,eg.Comp1.etePayment.Whetheryourgoa1.sareincreasedtraffic,engagement,orconversions,settingupTikTokPixe1.givesyouvisibi1.ityovertheentireuserjourneysoyoucanmeasureadperformanceandoptimizeyourcampaignsforsuccess.G1.owupwith:CustomAudiences93G的*atUaUsecustomaudiencestoreachyourtribeandretargetuserswhoaremore1.ike1.ytoconvert.Exc1.udecertainaudiencestominimizemediaspendwastesoyoucanputa1.1.youreffortsintherightp1.aces.Widenyourreachwith1.ooka1.ikeaudiencesandfindTikTokuserswhoaresimi1.artoyourcurrentaudience.CustomAudiencesisanadtargetingoptionthat1.etsyoufinduserswhohavea1.readyengagedwithyourbusiness.Up1.oadyourownc1.ientprofi1.esoruseaudiencesfromyourTikTokadstostartspeakingwithyouridea1.customers.G1.owupwith:TikTokShoppingAdsVideoShoppingAdsmbineTikTok,ssmartestadfeaturestomaximizeperformance.V>3G”1.aQg52->F5Persona1.izerecommendationstoconnectwithuserswhoaremoreIike1.ytoengage.Uti1.izeoptimizedde1.iverystrategiestogetresu1.tswithinyourcampaigntime1.ines.Stream1.inecreativeprocesseswithdynamicproduct1.andingpagesandcreativeautomation.AA1.IVEShoppingAds'b1.endthebrandimpactofa1.iveshoppingeventwithrea1.-timefeedbackforafu1.1.-funne1.approach.V>3G的小心今Amp1.ifyviewershipandpurchaseintentbydrivingincrementa1.trafficto1.IVES.Driveconsiderationwitheasyaudienceretargetingand1.1.absusingthecreatorhand1.e.Convertcustomerswith1.ivecontentboostingandtactica1.promos.a1.IVEShoppingAdsisaTikTokShopAdsformatandison1.ye1.igib1.eformarketswhereTikTokShopisavai1.ab1.eProspectnewcustomersbytargetinguserswhohaveengagedwithproductssimi1.artoyours.UseTrafficC1.icktotargetuserswhoaremost1.ike1.ytoc1.ickthroughyourads-perfectforthosewithoutTikTokPixe1.Persona1.izeproductrecommendationswithpastinteractionretargeting.C1.eanupwith:Cata1.ogCarouse1.WithCata1.ogCarouse1.,youcanputyourmosteye-catchingproductsfrontandcenterforuserstobrowseandswipeintheirpreferredway.Musicmakesyourcarouse1.ssingHigh-qua1.ityimagesinsquareaspectratio(minimum500×500)areidea1.Offerat1.east4imagesinyourproductse1.ection,ormoreifyou'reretargeting,togetthebestresu1.tsReadourguideonhowtosetupyourcarouse1.HERE,S3C1.eanupwith:Cata1.ogCarouse1.From#CIeantoktotechtok,usersarea1.ways1.ookingforthe1.atesthackstomake1.ifeeasier.Te1.1.scro1.1.-stoppingstoriesforyourCPGbrandwithourwinningformu1.a:Thehook(first3-5seconds)Createinformativeandeducationa1.contentthatinspires,engages,andso1.vesyouraudience'sprob1.ems.Themeat(midd1.e10-20seconds)Bui1.dtrustbyshowcasingyourUSPsc1.ear1.y,high1.ightproductbenefits,andgiveyourbrandpersona1.itycenter-stage.Thec1.oser(fina1.3-5seconds)Encourageviewerstotaketheirnextstepswithadecisiveca1.1.toaction,recappingyourmaintakehomemessage,e.g.StartyourXjourneytoday.