商业房地产开发与管理（英文版）.docx

商业房地产开发与管理（英文版）CommercialRealEstateDevelopment&ManagementPracticeSecondEditionYangBaominJiangHeTsinghuaUniversityPressFirstEditioninSeptember2006SecondEditiononJune1st,2008ContentsChapter I InnovativeOperationofCommercialRealEstateBusinessin21stCenturyChapter II TalentsManagementandCorporationAdministrativeMechanism§1.TalentsManagementTheoryandCommercialRealEstateEntrepreneurEvolution§2.OptimalMechanismofCorporationManagementandItsApplicationinPrivateDepartmentStoresChapter III StrategicConsiderationsonRealEstateGroupCompanyandCommercialRealEstate§ 1 ConsultingResearchonDevelopmentStrategyofRealEstateandRetailGroup§ 2 OrganizationalStructureDesignofCommercialRealEstateCorporationChapter IV MarketInvestigationandConstructionPlanningofCommercialRealEstate§ 4.1 novativeModelandCaseofMarketInvestigationonCommercialPropertyandRetail§ 2 ConstructionPlanningConceptInnovationandShoppingMailExample§ 3 InvestigationonEnglandBirminghamBurlingShoppingMalianditsInspirationsforLocalShoppingMallsChapterV CommercialRealEstateInvestmentDecisionMakingandDevelopmentPlanning§ 1 ResearchonDecisionMakingofKnowledgeInnovation-BasedCommercialRealEstateInvestment§ 2 AllProcessPlanningandDevelopmentofShoppingMali§ 3 DesignExplorationofLargeMallCasesofChinaandUS§ 4 GlobalViewofOutletsDevelopmentinChinaChapterVI ModernGeneralMerchandiseTradeandCommercialRealEstate§ 1 ResearchonModernGeneralMerchandiseTradeChainBusinessInnovationandFamousBrandOutput§ 2 BusinessInnovationofDepartmentStorefortheWhite-collarGrouponCommercialPedestrianMailorShoppingMail§ 3 StudyonGeneralMerchandiseTradeChainBusinessofSAKS5thAvenueInNewYorkUSChapterVnCommercialRealEstateInvestmentAttraction§1.InvestmentAttractionPlanningandItsImplementationofLargeMaliandCommercialPedestrianMailChapterVlllProfit-MakingModelDesignofShoppingMail§ 1 Profit-MakingProcessofShoppingMali§ 2 MakingOptimalProfitViaThemeShoppingMallCaseofVeniceThemeShoppingMaliChapter IX DevelopmentandOperationofUrbanBuildingComplex§ 1 AnalysisandComparisononLargeUrbanBuildingComplexesBetweenChinaandJapan§ 2 PlanningandOperationofPivotalRailTransitUrbanComplex-CaseofPlanningofShanghaiSongjiangRailTransitProperty§ 3 DevelopmentandOperationofCommercialPropertyinHighSpeedRailwayStation§ 4 PlanningandComplexStudyonShanghaiHongqiaoTrafficPivotalCommercialNetwork§ 5 StudyonUrbanComplexDevelopmentofPrefecture-LevelCities-CasesofQuanzhouCityandXuzhouCity§ 6 OptimalProfit-MakingModelandDevelopmentStrategyofUrbanComplexofListedCompanyChapter X VisualMerchandiseDisplayPlanningandCommercialOperationofShoppingMall§ 1 VisualMerchandiseDisplaySystemofShoppingMallCasesofEurope,USzJapanandROK.§ 2 OperationalManagementofShoppingMallsinShenzhenCBD-CaseStudyonHuarenWanxiangMansionChapter XI DevelopmentandOperationofCommercialPedestrianMail§ 1 InvestmentPlanningandOperationalInnovationofCommercialPedestrianMali§ 2 StudyonQuanzhouSongDynastyCommercialDevelopmentandSongDynastyCommercialBlockRecoveryChapterXDevelopmentandOperationofLargeWholesaleMarkets§ 3 DevelopmentandOperationPlanningofThemeClothingWholesaleMarket§ 4 UrbanComplexDevelopmentofLargeLeatherMarketandProfessionalMaliChapterXIIIStudyonCapitalStructureandOperationofCommercialRealEstateCorporation§ 1 StudyonOptimalCapitalStructureofRealEstateEnterprise§ 2 AnalysisonintangibleassetOperationalTheoryandPracticeofRealEstateEnterpriseChapterXIVValueChainManagementandMarketingPracticalInnovationofCommercialRealEstate§ 1 SystematicApplicationofClientMarketingTheoryinCommercialPropertyMarketing§ 2 ValueChainTheoryandItsApplicationinCommercialPropertyDevelopmentChapterXVCommercialPropertyProjectManagementInnovationandCaseStudyChapterXVILarge-ScaleRealEstateProjectOperationandCommunityCommercialPlanningPractice§ 1 Large-ScaleRealEstateProjectOperationandPlanningPractice§ 2 MistakesConcerningCommunityCommercialActivityandSolutionChapterXVCommercialPropertyandUrbanOperation§ 1 InteractionBetweenCommercialPropertyandUrbanOperationCasesofDalianCityandXiamenCity§ 2 ComparisonStudyonInternationalizationofSongjiangDistrictAsSatelliteCityofShanghaiMunicipality§ 3 QuanzhouCity*sSustainableDevelopmentStrategyandCommercialPlanningforNextFiftyYears§ 4 StudyonProvincialCommercialCircleDevelopmentCaseofChangshaCityChapterXVHIStudyonleadingPowerofCommercialRealEstateCorporationCDSupplements:1. ReportonInvestigationofJapanRoppongiHillsUrbanComplex2. ReportsonInvestigationofLasVegasThemeHotelsandShoppingMalls3. ReportsonInvestigationofROKShoppingMallsandCommercialProperty4. TrainingTextbooksonLargeCommercialComplexesandUSDepartmentStoresbyMr.YangBaominForewordStepsforProgressofCommercialRealEstateProfessionalManagerUndergraduatesneedlotsofbasicskilltrainingpriortobeingcommonprofessionalmanagers,buttransformationfromacommonprofessionalmanagertoanexcellentcommercialpropertyprofessionalmanagerisasdifficultasclimbingTowerofBabelinancient