外贸函电英文课件unit4.ppt

International Business English CorrespondenceUnit 4 International Business English Correspondence By learning this unit,students shouldidentify a first enquiry from a specific enquirybe familiar with the structure of enquiry lettersmaster the essential words and phrases of enquiry letterslearn to write both first and specific enquiry letters Teaching objectivesUnit 4 Enquiries and repliesUnit 4 International Business English CorrespondenceIntroduction 1How to write enquiry letters 2Sample letters learning3Summary and supplement4Exercises in class5Unit 4 Enquiries and repliesUnit 4 International Business English CorrespondenceIntroductionGeneral enquiryA businessman states clearly all the information he needs.It should firstly ask to start the business relations with the other side in a certain line,and then present your enquiry.Specific enquiryThe enquirer usually has ever dealt with the other side and may point out a certain product or commodity he intends to purchase.Unit 4 International Business English CorrespondenceUnit 4 International Business English CorrespondenceHow to write enquiry lettersHow to write a first enquiry letter(P16.1)a.source of informationb.reasons for enquiryc.asking for price list and catalogued.giving referencese.ending with prospect for further businessUnit 4 International Business English CorrespondenceUnit 4 International Business English CorrespondenceHow to write enquiry lettersHow to write a specific enquiry letter(P20.8)a.reasons for enquiryb.asking for terms of payment and other details (concerning the enquired items at what price,on what terms and in what quantities)Unit 4 International Business English CorrespondenceHow to write enquiry lettersGuidelines for enquiry lettersGive the source that you used as the basis of your request;Be specific about what you want;For courtesys sake,say“please”or“we shall appreciate it”or“thank you”etc.Supply information about your specific needs and emphasize the value of the information to you;Ask for specific answers to questions you have;Be courteous and tactful.Unit 4 International Business English Correspondencequote sb.a price for sth.quote sb.for sth.(at price)quote sb.a pricePlease quote us your best FOB price for Art.No.3150.Please quote us for the supply of peanuts listed on the enclosed enquiry form.Please quote us your lowest/favorable/most competitive/minimum/bedrock/floor/rock-bottom price.We quote for this item at USD25.00 per dozen CFR Hamburg.Itll be a great pleasure to receive your inquiries for any of the items against which we will send you our lowest quotations.Sample letters learningUnit 4 International Business English CorrespondenceItem:We are holding orders for out-of-stock items.ArticleGoodsCargoFreight CommodityMerchandiseProductProduceUnit 4 International Business English Correspondenceenclose;enclosureWe are enclosing our latest catalogue for your reference.Enclosed is our quotation for your inquiry.The enclosed Proforma Invoices are in duplicate.Enclosed please find the illustrated catalogue with specifications for our most recent items.Unit 4 International Business English Correspondencedelivery dateterms of paymentdiscounts for regular purchasesallow(give,make,grant)%discount off(on)the prices of goodsIf you order 5,000 sets,we would grant you 10%discount.at a discount:The goods are selling at a discount.metal sundries 金属制品金属制品Specification;spec.规格；说明书规格；说明书Unit 4 International Business English Correspondencepocket calculatorbooth;stand visit our Stand 23 at Guangzhou Fairbe(the best)value for moneymark down;mark up;mark-down;mark-upWed like to mark down 20%in view of our long-term business relationship.The 20%mark-up is reasonable due to the increasing prices for materials.appeal to the most discriminating(selective)buyerUnit 4 International Business English Correspondenceenjoy fast salesfind a ready sale for this itemready seller;quick seller;best seller;sell fast;quick-selling products;be popular with customersBostonBirminghamChicagoLagos:NigeriaUnit 4 International Business English CorrespondenceDear Sirs:We learnt from The Leather Shop of Vancouver that you are the manufacturer of high style leather shoes.We operate a large range of leather products.We are interested in using a number of products from your current range in the manufacture and export of our goods.We should like you to send us a catalogue and price list regarding your leather shoes.We should also like to know what discount you offer on bulk purchase.Sample letters learningUnit 4 International Business English CorrespondenceAs some of our products will be sold on the international market,it is important that our suppliers be competitive in price and extremely reliable.We would find it most helpful if you could provide us with samples of the various skins you use in manufacturing your products.Yours faithfullyChina National Import&Export Corp.Unit 4 International Business English CorrespondenceDear SirsRe:Our leather shoesWe were very glad