【研报】百度营销-打通全域营销破局长效增长_市场营销策划_2023年市场研报合集-12月份汇总_d.docx
百度营销I33益普索打通全域营销破局长效增长2023百度生成式Al浪潮中的长效经营新范式qQ6Te6TSP,rt01C*+,./O!":S%Sct<)=+=-h,)./(三);<:=>?OABODEFO;<12G4HIJK1.M:NCOPQRSTUJKVWOO;<XYZVK¥1-:IlJKab>Oofi;VGAK¥X/fIP,rt02H3*+,A567K¥NCOPQghHIJKiJkJKIm-yrNXIxJKno二qAA*<nA0TJKpfi二PQNO*i刍6PQaw*TUAB三+三JKP,rt039?;<=>()*+?qHIJKrstuvqwxpfiruvL#$! "#$%&yC + + , -/&9T :<A+,./Ofi23456./789:;$V=>?®ABOD !"EF:QHU !”#KLM;N+00fi6PQRS:oNO0aaa-»-ajaaQa$-»-Oeeee;N-»-OOtjoN台十巨j了TYn6aa:oLMH-OoCiRSruv6Qu5awt°§6LM÷O+°RSf uvwHUB(B)eLM÷O<S)HRSr 1.#S:<UA+/WXYNQCa23$"b¥、od6ef,hi45611jkL*m(<三>mp> !"EF:GHU/厂OSt !”TUuvwOxyN+厂_4sZ)十|八二rAAQ:uv<>tm"¥TV/EV¥0÷±¥am¥p¥e=Uy¥EV*aoSe¥o,iF¥合Bcfo¥Y/EV¥7一¥AeA©XreH,O×TU了uz三-x4y;QY©x/ri<sNfi>fiflUx;=f=-_,/XY$78£4,八_,V$96oA£A4E£iTiI$_,VXYy!©fheOOaesfMfifG©x;C>65aUmOU4i_XsQ<x9f"-l-°fcQ_o>/ria_IlKVzT T 1.#$:YA*+1234“#$LJZa&FAI"56“a&FAIy$A*+c_“ !”EF:1o-t !”$1Jr-八_./4a&FAI6+_forAO(:G1FH/_./#2-34&$4,6。XTO+|;./fo-3$O7o489R6&$X'a&FAI*':V=°>?m(4ARM+|-=ABOGQ7VEYFGA*÷iIHI>%oJU4Y0KY-iI-IXMo%&'(MoNOPAQRSBnTxhT£XYA0ACfIY4FAIG3_WOWX$q_PMoC_eflY÷abGcdzSfTx=g4hiTUGqXARI9Oinop$总4-*qra&FAIy$JKI"!sF4-tbuZ®x"_0匚$"AISXv."pMoC_qATUlcd46fjxjkl"wx4cdAayz¥S!4oxVxjAAQpqXTUIcd69TUXUhT4fixN00d$&J为白;9a&FAI'azSICA百合4台WXG。¥AIGCOsIe¥合/号f?7QTT4fiXGCdaIC$0FNoO6C;e9o_X$Iefd©4ifiODTUuZ"0I'"qKl'p6fix_aaa$auot4oe£c,§'Sfiflfl-!4gj®HoSnn'3"O4fAfixUtN60V4fiu+-J4S0$1_$!”¥p)i'C%&*dUbr6;Nr¥p°OiI»NQ,-hiAI!<xGIm=h"40°l¥aeao.782oi478r8一八2。P二'ZJCElTO$«D.-pY=g0$AX4mh.×B"2o01OJ<s>Op(EJ&Vvr_0®4./$noo(Bi裆合一°&J”$mo®-4(E-2ofi,÷pTU$Ha_NyI:YQD$_1qq<o>./$®%oTE台4,卷Am0-OCo<o>gfifIo中之onAfik4N,人_$”%o(XX4AGTUC$NCAEP1TUffV4fiDDAN,_$kWk,4_!_m£4o>JKI-n3GfOp!c_mE$To¥!_ef$fi,Tfl"1'a$00p3&FA($AZG_cd9$fi.4°eo+7fffi$_T0p_od1e9A(0ATUSJkI4TUi00xE>0,od$A(Afi41土十八_.OS-zCAep一£Z/_4k。fiTLUKlFO'§E$E.u.4>eHQlDo!pOObf二一#I$总04£eqK、a$y%AG&IoerC'一)*S$£eqXa0p)+A.a&&fiwOwx$f234A*+Q./-66pGhOBI1Mflan$ABy4x$A*+_bY"/$。$.4(EqXA2-!cdAQ$f-3pSeqA440&F£eqAa4bG5'5A!SEF6789.Je6÷F4fiA*÷:¢A!Sfia;p:-aA°e+?4xo'=<$<一!YY=>p“?$""'k”'5tA«_XQ$Aaopp&F£eqAfixNi-_k腌?8B-&$.tw_CO$o4finT0$6AzSNO'DuO$v«OpAIa&$E-FOaB<_,Zo_wn$?G4FK'®xne_EY®8G$“HOqr;'N4AIIoiexuZ“A百台4LM-N:$0_0P4a<Q?RES?.A4A25JKxuZpy4AIIifi,_B&$y?4Ni'xG®TOU:$VWfip匚:!$1$-_VW4X"fIYDZD¥a4AI$Afi73cd$AaUWfipoe$_'aEA/_4一jk:-JobTUNo.cdU,a&F£eqA$eT4Ni_kW4uZvcd$-Jpoe®gTUXghi:".i4fIJ!S8G4uxkI$cd'JpPart01长效经营势在必行后疫情时代,消费者回归理性消费且高度卷入决策,同时企业也面临“流量见顶,成本攀升”的营销困境,长效经营成为企业经营趋势;生成式AI满足用户需求变迁,百度依托Al技术优势为企业带来营销新范式。Abcdefghijklivino,23PQRSTUVW!"#$%&'O*fj*fj-.O1,(2392%90%p7%=5>?12FKLMNOPWX;YUVB二BCDfIFG(QRSTUVNDHZJN;HUII'zbofi7.7O3hi,Z<10+*i780fi-AUWUJklV6mnBopmcBrSsX/tU-IrTUMNuvwnxByzX/-tmcUTTUSQjKiBAQfMOAQO0"WoX4-xyND<4-CI乙DaN't百一乙<0¥<#KJPi478巨台匚IjQ©E,u¥aeT一°口*t40÷£O¥xIQe>¥OEfifIY=S=+AQAoFxy40mo'七4言Arn台乙iQ0÷dz,TU>WkI.>No.n4±t-1Q<三>d台6>.ZRSA4orqT)jA_j®,oVOI1/rsA./o-m4d1iqciUi4口k,p“$UBC甑iM役与通辞胪变PF!zCGC IndAX 45)G,-ao"789二;4r-odCiyQCi#QVFA;u5=g$arnOPtozO<04y,ArGznrA=g/EVAQ¥Nreo56§zo78E$-oO,pJA,° l=g /Ev$ Aq A(95 %51°=S/E.§NO$o78V$£o83%I88%.ar$KIAAMo,or-A78$(IH4当Qyg占了4X3Cz4-Tnw<TIAeAwJ-4TT11<5$nwOmwOd>oo,-Gr$9:;=oQ)Jri,4T7p>=EVTU!"Sz2023)*>-.O1Indx89:;V=>?=ABOD!,Indx"120QIJK曰=>?=0港钻品Jabo,RSTUVW)XYZE¥NAX& " r4 EUKO4'一Op0 ÷ ±TU> OdSc 0-f- 0m 4Xo Nk±Au 2Q<" fl4X = n* N.p> EVTUrAOaasdQ6No.e,白firasH-110i(i4.93114c-O.6,11,901Fi?05P=>?2018-2022w-X-+/£LiA+G6W'网民规模(万人)增长率()59.60-b4,5070.4073.0075.60%Y®4A*+flYU$IJ1153"2018%12&2020%3&2020%122021%12&2022%12&&«JrU7TT6TOTOP'852%ABC$EROIaaTOP2TTB$i43%TOP3'"Z40%XjkWNo.合¥八_&Em¥%o(5kLjOQTOP4-7S:;39%TOP5ABCD37%TOP6E$DGH33%TOP7IJKL9M28%TOP8NOPQqe20%<!xx#$:N.OPQ/CNNIG-UVNAX*YZC¥OP2023).O1XYGH_:'abZcd)ef"ghi);JkImnopqNr-Xfl由k/$u厂二xGX-$IjTfiQ*4fIfHSqjk-百各®X十+4I厂。一6/$'-p4iOpf-F%=Nla0$-"450J(B)S,-96o'百neJ76"4aepNaCr®yiyzK¥-J®#KJ®#Ka4T0土'LJJ,Ba>ao-I74%I59%ToeEoa'nobJkJaeM0乙58%i)-vBjfVEQI57%»='B-oVE8-> ®TG GOC4-CC°f& t $ g-Fi 4§ N 0 0gfi一入 4C 2 z o d45 6 Mfi $J ® ± ÷ p>°0NG&-刍J®¥$¥$,A8G4!frijs$,Abg4T三§E¥o,¥Ayvod$aAQpe=UyTU0÷±TU!"S:2023>-O1<fPH5TUV:2023XYZ¥