2023年印度游客和旅游生态系统报告.docx

CONTENTSIntroduction01Executivesummary02Readytotravel07ThediscerningIndiantraveller12Expandinghorizons,embracingIndiaandtheworld20Therapidlystrengtheningtravelecosystem27Atraibblazingtravelindustry41IntroductionIamthrilledtopresenttheBHowIndiaTravels2023report:yetanothersignificantmilestoneinourrelentlesspursuitofunderstandingtheever-changingbehavioursandpreferencesOftravellersaroundtheworld.ThisisIndia'smomenttoshine-thecountryisataninflectionpointwithleadingmacroeconomicindicatorsandenablerscomingtogetherpositivelytofacilitateit.lndiacontinuestogrowatarapidpace,withsignificantinvestmentsmadeinmanufacturingandServicesJnfrastructureandlastmileconnectivityimprovingrapidly.lndiahasdemonstrateddigitaladoptionacrosspaymentsandcontentconsumption.Outofthe800-850millionpeoplewithinternetaccess,approximately300-350millionaredigitalpaymentusers,whileroughly165millionengageine-retailtransactionsforproductsandservices.Thisphenomenonhasgivenrisetotwocriticalcohorts,usersfromTier2and3citiesandtheGenZdemographics.ThisresearchholdsimmenseimportanceasitdelvesintothediverseIndiantravellandscape-aregionthathasemergedasapowerhouseinthetravelsector,captivatingmillionsOftravellerswithitsmyriadcultures,breathtakinglandscapesandrichhistory.Indiahasremainedresilientamidstprevailingmacroeconomicrealities.DespitecomplexglobalChalIengesJncIudinginflation,geopoliticalinstability,climatechangeandsupplychaindisruptions,ourrecentTravelConfidenceIndexresearchuncoveredastrikingparadox:aremarkable86%oflndiantravellersmaintainunwaveringoptimismfortheirfuturetravelplansinthenext12months,whileoverhalf(61%)havenointentionofpostponingtheirtravelplans.Thisunwaveringspiritofadventureanddesiretocreatelastingmemoriesthroughtravelseemtooutweighanyfinancialconcerns,reinforcingIndia'sresilienceanditspositionasadrivingforceintheglobaltravelecosystem.AtB,ourmissionistomakeiteasierforeveryonetoexperiencetheworld.WeunderstandtheimportanceOfadaptingtotheeconomicclimatewhileempoweringtravellerstoexploreandexperiencethewondersoftravel.In2023,wecontinuetoofferthewidestchoice,excellentvalueandaseamlessbookingexperiencefortravellersacrosstheglobe.BprovidesSimpIe1Convenientandcost-effectiveoptionsfortravellerstoembarkontheirjourneys,searchandbooktheirperfectstays,evenamidsteconomicuncertainties.HowIndiaTravels2023providesinvaluableinsightsintotheevolvingnatureoftheIndiantravellerandthefactorsthataredrivingthisgrowth.Iinviteyoutoimmerseyourselfinthisreporttothoroughlyexplore,understandandunpackthevibrantopportunitiesofferedbytheIndiantravelecosystem.SantoshKumarCountryManagerIndia,SriLanka,Maldives&lndonesiaBExecutiveSummaryIndiantravellersarebackinaction,eagerlymovingpasttheIocked-downdaysofthepandemicinaquestfornewdestinations,uniqueandimmersiveexperiences,andconvenient,attractivepackages.Withastrongeconomy,agrowingmiddleclassandtravel-lovingyouthdrivingmoretourismrevenueinIndiathaneverbefore,travelexpenditureacrossdomesticandforeigntripsisprojectedtogrowfromUSD150billionin2019toUSD410billionbytheendofthedecade.!Thenumberofaggregatetripsisexpectedtoincreasefrom2.3billionin2019toaround5billionin2030.?Thisreportexploresthetraveltrendsthatwebelieveareheretostay,andwhattheycouldmeanfortheindustry.Theinsightsdrawonconversationswithindustryleaders,datafromB,andothersources.ThekeenIndiantravellerIndiantravellerstodayarereadytogo,excitedaboutnovelty,andwilingtoseenewer,offbeatplaces.Theyhavegrownmorediscerningandexperimentalinwhattheywantfromatrip.TheyareW川ingtotryunique,authentic,andimmersiveexperiences,ofteninspiredbysocialmediaplatforms-wheretheygetnewideasandplantheirtrips.Theyseekcompanionshipoversolotravel.Sustainabletravelmatterstothem,butitisyettobeseenasaguidingfactorAndwheredotheywanttogo?WhilebigmetropoliseslikeDelhiandMumbairemaintopdestinations,Tier2and3citieslikeVaranasi,CoimbatoreandKochi,aregainingpopularity.AcrossIndiancities,theMinistryofTourismisshapingaholistictourismpropositionthathassustainabletourism3atthecorethroughitsSwadeshDarshan2.0Scheme.4Foreigntravelisalsowithinreachwithcompetitivetourpackages,easierbookingsandvisaaccess,withIndonesia5VietnamandNepalemergingastopdestinations.5Locationsthattraditionallycateredtothewell-to-dotourist,suchasDubai,aretryingtoattractmoretouristsegments.Theecosystemisalsoevolvinginresponse.GlobalbrandedhospitalityplayersplantoexpandinIndia'sTier2and3cities.Attractedbytheopportunity,microentrepreneursareemerginginthisspace.Transportoptions,too,aregrowingatatimewhenpeoplewanttotravel.Indiahasnearlydoublethenumberofairportsithadin2014.lthelast10years,overUSD200billionhasbeeninvestedintransportation,ofwhichhalfW川servetoimproveroadtransportalone.EuromonitorIndiaTourismStatistics.2022ReportiOxfordEConomics;UNlWPP2022;Euromonitor3 ReferstoResponsibleTourismwhichenmpassesallformsOftourismandseekstominimisenegativeenomic,environmentalandsocialimpactaIndianTourismReport(selectionofprojectdevelopmentUn