缩放重用模型_+标准化度量指南WEF_Scaling_Reuse_Models_2023-英..docx

W)RLECONOMICFQRUMIncollaborationwithKearneyScalingReuseModels:AGuidetoStandardizedMeasurementWHITEPAPERJANUARY2024Images:GettyImagesContentsForeword3Executivesummary4Introduction51 Reusemeasurementparametersanddefinitions61.1 Reusemeasurementscopeandparameters:6Inclusionsandexclusions1.2 Reusedefinitionsandterminology112 Reusemeasurementparametersanddefinitions172.1 Reusemeasurementguidelinesjourney172.2 Outcomesfrompilotingtheguidelines193 Calculationmodelsandmeasurementapproaches213.1 Metric1calculationapproach213.2 Metric2calculationapproach22Conclusion25Contributors26Endnotes27DisclaimerThisdocumentispublishedbytheWorldEconomicForumasacontributiontoaproject,insightareaorinteraction.TheviewsandopinionsexpressedhereindonotnecessarilyreflecttheviewsoropinionsofanymemberoftheConsumersBeyondWasteinitiativeorofanyindividualorentitymentionedinorconsultedforthisreport.Notably,themeasurementguidelineswillbecontinuallyrefined,asworkinggroupmembersarestillseekingconvergenceonseveralareasnotedinthedocument.©2024WorldEnomicForum.Allrightsreserved.NopartofthispublicationmaybereproducedOrtransmittedinanyformorbyanymeans,includingphotocopyingandrecording,orbyanyinformationstorageandretrievalsystem.January 2024ScalingReuseModels:AGuidetoStandardizedMeasurementForewordGimHuayNeoManagingDirector,WoridEnomicFo11jmRajeevPrabhakarPartner,Kearney,UnitedStatesAcceleratingtheadoptionofreuseisanimportantdrivertowardsaworldfreeofplasticpollution.Publicandprivatesectoreffortsforreusesolutionshaveincreasedsignificantlyinthelastyears.Notably1leadingconsumergoodscompanieshavesetmmitmentsandimplementedplans,amidaburgeoninginnovationlandscape.NewpolicyframeworkssuchastheEuropeanUnion'sPackagingandPackagingWasteRegulationandtheforthcomingUnitedNationsPlasticsTreatywillprovideadditionalballasttomainstreamreusesystems.Againstthesedevelopments,itisbecomingurgenttoharmonizethewayinwhichstandardsaresetandprogressmeasured.Afragmentedapproachintarget-settingandmeasurementwouldslowdowntheWidescaleadoptionofreusemodels,createinconsistencyinthequalityofreportingandleadtoalossofconsumerconfidence.ItiswiththisobjectiveinmindthattheWorldEconomicForum'sConsumersBeyondWasteinitiativehasbeenconveningamultistakeholderworkinggroupsinceearly2022todiscussreuseguidelinesandstandards.Thiswhitepaperprovidesguidanceonstandardizedreusemeasurementandofferscorporatestakeholders,policy-makers,standardsettersandecosystemactorsaframeworktotracksuccessonreusemodels.Itistheculminationofworkinggroupmemberinputsandbasedonrecommendationsfromtheteam.Selectcompaniesinthegroupalsopilotedapreliminaryversionoftheguidelinesagainsttheirreuseactivitiestoensuretheprinciplesweretestedinreal-worldsettings.Theseguidelinesonstandardizedreusemeasurementmustbecontinuallyrefined.TheCBWinitiativewarmlywelcomesstakeholderstoprovidefeedbackandjoinourstrategicefforttofocusoncollaborativecapacitybuilding.Ourgoalistoworktowardsagoldstandardonprogressmeasurementforreusemodels.Wewishtoexpressourgratitudetoallcontributorsandinvitereaderstoexploreourmeasurementguidance.Pleasejoinusinthisendeavourtocutplasticpollution.ExecutivesummaryWithgovernmentsandcompaniesnowsettingreusetargets,itisessentialtostandardizehowsuccessismeasured.Thisistoavoidafragmentationintarget-settingandmeasurementapproaches,whichwouldslowdowntheWidescaleadoptionofreuse.TheWorldEconomicForum,sConsumersBeyondWaste(CBW)initiativehasbeennveningaworkinggroupofleadingconsumercompaniesandnon-profitorganizationssinceearly2022tobuildaseminalguidetostandardizedreusemeasurement,withtwoprioritymetricsthatincombinationmostrobustlytrackprogressonreuse.Attheendof2022,theForumpublishedapreliminaryversionoftheguidelineswiththeprioritymetrics,parameterswithinclusionsandexclusions,andcalculationexamples.In2023,theseguidelineswerepilotedandselectcompaniesintheworkinggrouptestedthemetricsinreal-worldsettingsagainsttheirrespectivereuseactivities.Themeasurementguidelineshavebeenrefinedbasedontestingoutcomesandworkinggroupcontributionsthroughoutthepastyear.In2024,workinggroupmemberswillfocusoncollaborativecapacitybuildingandreachingconvergenceonremainingareaswithdivergentstakeholderperspectives(theseareasarehighlightedthroughoutthewhitepaper).Assuch,thisguideshouldberegardedasastatusreportthatwillbeiteratedandimprovedoverthecomingyear.Ultimately,theambitionisforthesereusemeasurementguidelinestobecometheacceptedstandardforallstakeholders,whichwillsupportacceleratingtheadoptionofreusemodelsatscale.TheConsumersBeyondWasteworkinggrouponstandardizedreusemeasurementcomprisesAmcor,Ca-Cola,theEllenMacArthurFoundation,Greenpeace,Nestle,PepsiCo,TerraCycIe,Unilever,WalmartandtheWorldWildlifeFund.Thewhitepaperistargetedat:- Corporatestakeholderscommittedtoexploring,enablingand/ortestingnewreusemodels,particularlywithintheconsumergoodsandretailsectors.- Pol