2023中国品牌出海年度报告-飞书深诺.docx
20232024务睫2023务务务务A务B2C1 -2023名名90%溶302 -2023封9000+3 -202250割.MeetlnteIligenCe务睫202326Ank:;安克创新丫既有棵树二s三赛维时代四夕HC盟科技绿联科技2021生口MeetIntelligence技科。欧值Ip致市IPOS三FLO渡远户外23%53%13%11%2021三态股份延£市值睿联技术YAlu大力太力科技36%38%7%18%202320232023ODM/OEM2022 AMAZON尼 TikTok覆2023 TikTokShop封 AMAZON帕拓逊”环球易购Q价之链.一棒谷科技IMeetIntelligence研务38,MeetIntelligence2023ANKER1.OCTEK+24%.118,MeetIntelligenceMeta-80%TikTok-30%82%AIGC5080Timemore$466$1,322timmoqeEtectricCoffeeGrindCf2,82910,836TCLCOOCQQ2023NEIWAIEPYAYlNGJackery2023:Kickstarter.TikTok.,MeetIntelligenceMeetIntelligenceeUock3H02PARTMeetsociolGroup:Statista.MeetIntelligence2-23,CAGR23,-25'ECAGR9.3%8.4%0.1%-0.9%-4.6%-5.2%6.4%1.0%社5%2,7931,7661'618T!T三W!3,0671,913II1,744CWJV513,3442,0511,859cIcVc14务21,-23'231-25'ECAGRCAGR社10.1%9.4%9.0%7.8%7.5%7.2%2,3031,4861,399m,71,6021,472v*x17.4%13.0%2.8%2.5%一15.7%8.3%2021202220232024E2025E2024:Statista,KANTARMediaReaction2023,MeetIntelligenceMeetsocial飞书深诺Global招;'篇TikTokGoogle睫社GoogleYoutube研3Meta务FacebookTikTok务20222023Instagram2022«202328.1%2.5%14.3%7.2%6.0%:eMarketer. KANTAR Media Reaction 2023nQ-.2Q24 /A2024够()100%75%50%25%0%66%:eMarketer,MeetIntelligence11913611601115;164167;174149二三三h三 - 一9823764 81222>202218/18>100%:DATAREPORTAL. Meet Intelligence务77.2%88.6%84.4%89.9%88.8%r182.7%I91.6%79.5%102.4%千84.8%IF99.8%89.4%-L=97.1%94.6%105.8%60.9%:十25.3%57.0%TikTokInstagram告Facebook-16-34TikTok-研Snapchat->2023>2023Q420232O23Q1-Q3:GWI,MeetIntelligence969千MetaZaloTikTok -务Instagram -Kwai 一> 2023TikTokTop2务千千80%2734%25-446>2023Q420232023Q1-Q39.4%477:GWl,MeetIntelligenceInstagram-FacebookKwai一TikTok务25-4445%Pinterest->2023>2023Q420232023Q1-Q3:GWI,MeetIntelligence()Xing19%BeReaITikTok-40%20%Sn叩Chat-告务>2023>2023Q420232023Q1-Q3010,00020,000050100务60%-70%Top1Top 3Facebook务Facebook-务60%Snapchat-务Facebook>2023>2023Q420232023Q1-Q3O1,0002,000:GWl.MeetIntelligenceAl研研GooglePrivacySandbox()研告9:2023(DSA)DSAMetaGoogle覆AMAZONIDSA2022/11/162023/08/252024/02/17割研封导TikTok聊研太聊研>聊研:Meta.DIGWATCH.MeetIntelligence>FacebookKPICPCROAS流量吸引新客用户参与转化其他:METRICOOL.MeetIntelligenceTikTok>20236Facebook/InstagramShopMeta20244模的21Pinterest>20234PinterestAmazon>PinterestAmazonAmazonPin:TikTok,Meta.Pinterest,MeetIntelligenceAmazonAlAl务粉Al务务2022ChatGPT研AGI(AlAIGC野:Hubspot,WPVIP,MeetIntelligenceAlAlDemand Gen 2023 10 CAdVantaae+ShOPlJinam'Campaign20228150聊研A/B.202311NewBing20232202310MyAl20234AR>SrI叩s/:Google.YouTube.MeetIntelligence2023308KOL-KOL-:Statista.WARC.I,InfluencerMarketingHub.MeetIntelligence>1M11.3%500K-1M10.8%50K-500K10.9%研10K-50K12.4%<10K15.2%20222023:HypeAuditor,MeetIntelligenceFreestyleKOLMCNgmpowerYOUr90%的aceo:MeetIntelligenceOutdoorVoices+2013Instagram49.3Facebook132019Instag