PitchBook-NRF2024的收获（英文版本).docx

/PitchBookPitchBookData,Inc.JohnGabbertFounder,CEONizarTarhuniVicePresident,InstitutionalResearchandEditorialPaulCondraHeadofEmergingTechnologyResearchEMERGINGTECHRESEARCHTakeawaysFromNRF2024Areviewofkeytrends,opportunities,andoutlooksPitchBookisaMorningstarcompanyprovidingthemostcomprehensive,mostaccurate,andInstitutionalResearchGroupAnalysishard-to-finddataforprofessionalsdoingbusinessintheprivatemarkets.EricBellomoAnalyst.EmergingTechnologyeric.beltomoKeytakeawaysfromNRF2024pbinstilutionalresearchAlubiquity:DiscussionofAlwasunavoidableatNRF2024asretailerstestedvarioususecasesandplannedformultiyearexperimentation.VendorswerePublishingDesignedbyJuliaMidkiffsimilarlyquicktotoutinnovativeusecases.Significantfuturevaluewilllikelyconcentrateinback-endusecases,andretailerscannotaffordtoslowpedalinnovation.PublishedonJanuary23,2024Channelstrategiescomeintofocus:Retailersrecognizetheneedtomeetcustomersacrosspreferredchannelsandareinvestinginchanneloptimization.RepresentativesContentsfrombrandslikeLevi's,Glossier,ALDO,andChewydiscussedtheirstrategiesandKeytakeawaysfromNRF2024requisitetechnologyinvestments.Introduction2Vendorsdisplayinterestinthemiddlemarket:Vendorsaretargetingmiddle-Conferenceoverviewandobservations3marketretailersfollowingShopify'smoveupstreamandgrowthheadwindswithSMBs.2023dealrecap6Somedigital-nativebrandsarealsoprioritizingagilityafteraccumulatingbloatwithintheirtechstacks.Companyhighlights7 Traceabilityusecasesarenascent:BlockchainandWeb3usecasesremainnascentforretailers,thoughstartupsdemonstratepotentialindigitalpassports,supplychaintransparency,andluxuryresalemarkets.Keytailwindsincludeupcomingdigitalproductpassportregulationsandgrowthininternationalmarkets,butusabilityanduserexperienceremainbarrierstomainstreamadoption. Profitabilityreturnstothefore:Alllinksintheretailvaluechain,fromtechnologyvendorstoretailers,aregrapplingwithhowtoimproveprofitabilityafteryearsofrapidexpansion.ThistransitionwilltaketimeandVCsextenddiligencecycles.Asstartupfundraisingcycleskickoff,strongbusinessfundamentalswillbeaprerequisiteforsecuringfunding. Dataenrichmentisastrategicimperative:360-degreeviewsofcustomersremaincriticalbutelusiveduetosystemcomplexityandinternaldatasilos.Ase-commerceinchesfurtherintoAl-poweredoperations,cleandataisstrategicallycritical. Inventorymanagement,shrinkage,andsecurityremainpressing:Real-timeinventorymanagement,shrinkage,andsecurityissuesaregrowinginsignificance.Retailersdiscussedanextendingdigitalriskvectorandtheassociatedrevenueheadwinds.IntroductionMomentumremainstepid,withgreenshootsofoptimismFollowingrobustholidayspending,NRFattendeeswespokewithexpressedcautiousoptimismaboutthenear-termoutlookasmacroeconomicindicatorsremainpositiveandbrandsareinvestingintechnologytodriveoperationalefficiency.AtpastannualNRFevents,thetechnologydialoguehastoutedthesimplicityofdifferentservicesgiventhecomplexityoflegacysystemsandhybridcloudenvironmentsutilizedbyretailers.Wenoticedashiftinbrandandvendorsentimentthisyearthatfocusedonthespeedofimplementation,decisionmaking,andreturnoninvestedcapital.Despiteeconomicgreenshootsemergingduring2023inflationfell,theeconomyaddedjobs,ande-commerce'sportionofretailspendingresumedgrowingsteadily-theriskremainsforthedelayedonsetofconsumerspendingheadwindsfollowingarapidincreaseininterestrates.Fore-commerceenablementstartups,technologybuyersaredemonstratingcautionwhenspending,withheightenedexpectationsforimplementationtimelinesandprofitabilitylift.Investorshavesimilarlyextendeddiligencecycleswithadistasteforthegrowth-at-all-costsmentality.Whileweareoptimisticaboutthelong-termoutlkfore-commerce,weexpectthetrendofventuredollarsshiftingtoIate-StagestartupsanddepressedfundraisingactivitytocontinueintoH22024.Long-termindustrydriversincludetheincreasingportionoftransactionsoccurringonline,thegrowthoftheinternationale-commercemarket,andtheimpendingwealthtransferfromthebabyboomergenerationtoyoungerdigitalconsumers.Thisnotehighlightsseveraltrendsimpactingthecommercelandscape,keyemergingtechnologies,andouroutlookfor2024.Additionalinformationone-commerceenablementtrendscanbefoundinourQ32023E-CommerCeReDOrtConferenceoverviewandobservationsAlubiquityMoving forward, significant value will stem from back-end applications like inventory forecasting, data enrichment, and other forms of automation.DiscussionofAlwasomnipresentatNRF.Weobservedusecasesspanningcustomerservice,searchanddisvery,autonomousrobots,agents,checkout,dataanalysis,andmore.Inpresentationsandkeynoteaddresses,retailerswerequicktoacknowledgetheyaretestinggenerativeAl(GenAI)functionality,butalsoquicktoaddtheyhavebeenexperimentingwithAl&machinelearningovertheprecedingthreetofiveyears.Thisundersrestheincentiveretailershavetointegrateemergingtechnologiesduetorazor-thinmarginsandthehighlycompetitivenatureofretail.QUrresearchintoGenAldemonstratedthatmostapplicationspresentlyta